[#3] OTT from the Beach

Welcome to the 3rd edition of "OTT from the Beach" – where we bring you the latest waves in the OTT industry, all with a touch of sunshine from our Gran Canaria base!?

Whether you're an OTT enthusiast, a media, sports, or entertainment executive, a tech sales pro in streaming, or simply supporting 2Coders, this newsletter is tailored for you.?

As a subscriber, you deserve the best, and we're excited to share the most relevant OTT insights, company highlights, and exclusive content with you every month.?

Let's dive in!

Key highlights:

• Velvet is launched
• Meet our team at NAB Show
• Streaming sports: Worth the investment?

Velvet is launched

In March, we celebrated a major milestone with the launch of Velvet Media our multiscreen front-end streaming platform.

After nearly two years of dedicated effort, our team has poured all our expertise in OTT technology into creating something that empowers businesses to reach new heights in streaming success.

Now, with Velvet, you have the power to take your streaming business further than ever before. Dive into our promo video to feel the excitement and possibilities that Velvet brings, and remember to stay connected with us on LinkedIn to be the first to experience the latest innovations we're tirelessly working on.

Evergent partnership

Following the successful launch of Velvet, which has opened doors to exciting partnerships, this month we announced the one with Evergent Technologies Inc.

This partnership enhances our ability to provide tailored monetization solutions across various industries. By joining forces with Evergent and integrating their solutions into Velvet, we're making processes simpler and paving the way for even more innovation. Learn more about the partnership here.

Viva Las Vegas! Meet Our Team at NAB Show!

April is just around the corner, and for the OTT industry, that means one thing: NAB Show in Las Vegas! Our co-founder David and sales manager Romy will be representing us, rolling the dice at the show, and betting on collaboration and innovation as they showcase our Velvet platform.

Want to connect with them? Schedule a meeting here.

Sony Expands FAST Channel Presence with Sony One Launch in Europe

The expansion of Sony's FAST channel business into Europe marks a strategic move within the streaming industry, demonstrating the company's keen understanding of market dynamics and consumer behavior. By leveraging its extensive catalog of premium content spanning a century, Sony Pictures aims to capitalize on the growing ad-supported television space and engage new viewers across various territories.?

The localized approach to channel curation and programming reflects Sony's commitment to catering to diverse regional preferences, while the inclusion of popular titles such as Seinfeld and Breaking Bad underscores the company's ability to attract and retain audiences. Overall, Sony's foray into the European FAST market signifies not only its dedication to accessibility but also its agility in adapting to emerging distribution channels, positioning it competitively within the streaming landscape.

ESPN, FOX, and Warner Bros. Discovery Forming Joint Venture to Launch Streaming Sports Service

The collaboration between ESPN, Fox, and Warner Bros. Discovery to launch a sports streaming service marks a significant shift in the sports broadcasting landscape. Consolidating major sports leagues under one platform addresses a long-standing desire among viewers for a more streamlined way to access live sports content. This move acknowledges the frustration of fans who must juggle multiple subscriptions to watch their favorite games, illustrating a recognition of changing consumer preferences in an increasingly digital age. However, the emergence of this new super app raises concerns about market competition, as existing streaming services like Fubo express unease about potential monopolistic tendencies and their impact on fair market dynamics.

While the joint venture presents a compelling solution to the fragmented sports streaming landscape, it also poses challenges for traditional linear TV providers and potentially for the stakeholders involved. Cable providers may face further erosion of their subscriber base as viewers migrate towards more flexible and specialized streaming options.?

Additionally, the strategic implications for Disney, Fox, and Warner Bros. Discovery regarding their other streaming services introduce complexities in managing competing interests and maximizing their respective platforms' success. This venture mirrors the Hulu model but also highlights potential pitfalls stemming from divergent priorities among multiple owners.?

Ultimately, the success of the new sports streaming service hinges not only on content variety but also on its ability to innovate and deliver a seamless user experience, especially considering the competition from established players and the evolving landscape of streaming preferences.

Playa del Duque

The premium beach is located in Costa Adeje, southern Tenerife. It’s known for its soft golden sand, warm crystal-clear waters, and high-quality, exclusive resort atmosphere. It’s a favorite spot for those who appreciate the finer things in life and enjoy a calm, classy environment.

Streaming Sports: Worth the Investment??

The global sports market's exponential growth, as outlined in this report, underscores the increasing demand for sports content across various segments. As the industry evolves, there's a clear shift towards digital platforms, with streaming services emerging as a key player in delivering sports entertainment to audiences worldwide. With the proliferation of internet-accessible devices and the popularity of personalized fan experiences, investing in a streaming app tailored for the sports industry presents a compelling opportunity for businesses to tap into this burgeoning market. By leveraging innovative technologies, as well as focusing on strategic partnerships and user engagement, streaming apps can not only meet the evolving needs of sports enthusiasts but also position themselves for long-term success in an ever-expanding global sports market landscape.

Investing in a streaming app tailored for the sports industry offers numerous advantages. It allows for the delivery of live sports events directly to consumers' devices, providing convenience and accessibility. Additionally, features such as mobile ticketing and contactless technologies align with current market trends, enhancing the overall fan experience. With a focus on strategic partnerships, personalized engagement, and competitive pricing, a well-executed streaming app can not only capture a significant share of the growing sports market but also establish itself as a leading platform for sports enthusiasts worldwide.

Brand or Binge? The Challenge of Streaming Differentiation

The world of streaming services is getting more crowded and competitive by the day. A recent study by Hub Entertainment Research has highlighted a significant challenge faced by streaming providers - viewers are prioritizing shows over the platforms themselves, making it hard for providers to establish a distinctive brand identity.

In response to this issue, it's evident that streamers must differentiate themselves beyond just content offerings. While major platforms like Netflix Hulu and Prime Video & Amazon MGM Studios enjoy widespread recognition, a clear differentiation is needed to lead to viewer confusion and potential churn.

To address this, streamers need to focus on developing unique brand-defining features that resonate with their target audience. This could involve enhancing user experiences, introducing exclusive features, or leveraging innovative technologies to set themselves apart.

We understand that viewers crave simplicity and clarity when it comes to accessing their favorite shows and discovering new content. That's why we're committed to working closely with streaming providers to develop solutions that not only streamline content delivery but also prioritize user-centric experiences.

By leveraging our expertise and technology, streaming platforms can differentiate themselves by offering personalized recommendations, intuitive interfaces, and seamless cross-platform integration. Our goal is to help viewers easily identify and engage with the content they love, ultimately fostering stronger connections between platforms and their audiences.

“Severe Tire Damage” holds the distinction of being the first band to perform live on the Internet. On June 24, 1993, during a performance at Xerox PARC in Palo Alto, their concert was broadcast in real-time over the Internet, utilizing a technology known at the time as multicasting. This pioneering event was accessible live globally, even as far away as Australia, marking a significant milestone in the history of online streaming.

Additional literature for this month ;)

Podcast: The streaming lab

Column: U.S. Consumers Pay Average of $61 per Month for Video Streaming Services: Study

LinkedIn: Marion Ranchet Turning TVs into billboards

Thank you for being a part of our third edition. Your support means a lot to us. If you enjoyed our content, please help us spread the word and encourage others to subscribe to our newsletter.

We have more exciting insights and surprises in store for you from the beautiful Canary Islands. So, stay tuned for our next edition in April.