3 Original Ways to Get More People Sharing Your Content on Social Media

When it comes to marketing, exposure is the name of the game.

Having high-quality content is great, but it means nothing if there’s no one actually reading it.

With that in mind, it’s no wonder that brands and businesses from all over the world are doing everything in their power to increase their exposure on social media.

At this point, there are a variety of ways that you can do this.

And while certain tactics, like using social media ads or relying on organic traffic, can certainly be helpful, there’s nothing quite like word of mouth to get people talking about your product or service.

The average consumer today is more likely to do business with you if there are other people willing to vouch for your business.

Just take a look at the data that Impact found, analyzing the importance of word-of-mouth marketing.

Word-of-mouth marketing is a powerful tool, but it’s difficult to get because it’s so reliant on what others say about you.

One of the easiest ways to get this type of validation is by getting your audience to share your posts and content on social media.

Of course, getting them to actually do that is easier said than done.

The average consumer isn’t likely to stand by a product or service unless they truly believe in it. Before you ask people to share, you first need to be sure that your content is worthy of sharing.

Once you’ve done that, you’ll have to ask your audience (both directly and indirectly) to share your content.

I’ll be the first to admit that this can be tricky, especially since every brand on social seems to wrap their posts up with “don’t forget to like and share this!” these days.

Standing out on social is going to directly influence how much exposure you gain through this method.

That’s why I’ve put together a list of my favorite original ideas to increase sharing on social.

If you use the same tactics as everyone else, you’re going to end up with the same results and the same exposure.

I don’t know about you, but I’m willing to put in a bit more effort if it means having a more successful social media marketing strategy.

By the time we’re done here, you’ll be on the path to increased social media engagement and exposure. [click to continue reading...]