These 3 new YouTube channels generate millions of views: this is their secret

These 3 brand new YouTube channels generate millions of views: this is their secret

Generating millions of views on YouTube is the ultimate goal of countless creators. Many do not succeed, even after years of hard work and trying. But some channels 'explode' within months after launching. How do these new successful YouTube channels do this? And what can you as a marketer learn from them in your approach to successfully using YouTube? We will highlight three examples and unravel their success.

Mini Island: The power of a simple but highly effective format

Mini Island is a Swedish channel that started publishing videos in February this year. Three months later, the channel has generated more than 50 million views. How can a start-up channel achieve this so quickly? The answer is a combination of consistency, responding to nostalgia and a proven effective format. They publish several 'evolution videos' per week of characters from popular games, series and films. In less than a minute, you see what the character looked like when it was first published and how it has evolved over the years. No more and no less. These videos are then recommended to related videos on the same subject. And that millions of times a month. This video about the evolution of Spider Man has been viewed almost 10 million times.

Mini Island only uses the 'transformation format'. This is still surprisingly little used by brands on YouTube, but if you do it right, it can generate extremely many views. We already mentioned this a while ago . A YouTube transformation is a story in which a character or object goes through a physical and/or mental change and that change is highlighted. The big advantage of this format is that it does not require a high production budget. That makes it an interesting format for many small channels to experiment with.

Want to read more about more successful YouTube channels? Read the full blog here ??