3 New Videos: A TED Talks Speaker Shares Her Transformative Journey in this Masterclass

There’s so much noise in today’s market. Even amongst the greatest minds and greatest talents, the challenge every business faces is how to stand out.

Yet the problem facing businesses is this:

99% of the content, courses, and coaching programs on branding are setting up entrepreneurs and business owners to fail.

After I wrote Brand Intervention, people approached me to create an online course.

For two years, I refused. I hated the courses that were available and did not want to be part of that failed system.

Helping Leaders Lead

I finally conceded and spent 9 months putting together a program to not only rival the best available programs but to challenge the entire approach to online learning.

Internationally, online programs average a mere 10% completion rate. Dismal.

By comparison, we have a 94.3% completion rate. Why? Three reasons:

• This is a true hybrid: masterclass + mentorship program,
• The sequence was painstakingly reviewed so the order of the material allows entrepreneurs to build the proper foundation and nothing extraneous is included (eliminating the need to rummage through what's important and what's not), and lastly,
• Application is instantaneous. The masterclass incorporates an unrivaled method of learning that instills accountability and ownership of what's learned.

Recently I was asked, "Who’s done the Brand Intervention Masterclass?"

When we took inventory of those who have done the program, I was blown away:

TED speakers, professors from Cornell and Harvard, YouTube influencers, physical fitness experts, chocolatiers from Poland, entrepreneurs from Dubai, America, Dublin, Australia, and the UK, and executives from publicly traded companies responsible for $3+ Billion in business.

One of the most recent to enroll and do the program is Dr. Elizabeth Lindsey , a National Geographic Explorer, a TED Talks speaker, and a United Nations Visionary Award recipient.

Recently, Elizabeth and I had an eye-opening heart-to-heart discussion talking about her journey during the Masterclass that tackled an amazing array of topics (you can hear us discuss all these points in the full discussion here):

• The liability of brilliance
• Being in “The ‘If’ Business”
• Lighting a spark in others
• Being the pebble rather than the ripple
• The power of making things timeless
• Finding your superpower
• Why did I say, “Carefulness will be the death of brilliance”?
• The power of curiosity
• Discovering “Canvas Ping Pong”
• How to tell if an artist is lying
• The convergence of cultures
• The cultural habit that’s destroying us
• How to elevate culture
• The role of wiggle room in innovation
• Pulling back the curtain for true growth
• Discovering your catalyst

Three Snippets to Light You Up

In respect of your time, I’ve grabbed three snippets that are mind-bindingly cool.

(If you want to see the whole episode to hear Elizabeth and me discuss her journey, click here.)

The Tom Peters' Principle in Business: You Can't Shrink Your Way to Greatness

The Cultural Habit Destroying Entrepreneurs, Creators, and Business Innovators

The Big Lie All Artists Tell you (and What You Need to Know)

If you got value out of these and want to watch the entire discussion, here's the link.

Why This Matters Now More Than Ever

After decades of building companies of all sizes and industries, I was sick and tired of the hit-and-miss approach to design, story, and branding.

When anyone with a brand attempts to stand out, they wrestle with two options:

1. Adding to the noise, which is costly, unsustainable, and doesn’t work, or
2. Rising above the noise.

This is what compelled me to develop a repeatable approach enabling businesses to brand and sell ANYTHING without competing on price or features, no matter the niche, the market, or the product or service.

It comes down to the art of differentiation and the skill of "noise canceling."

Noise Canceling: Great for headphones. Better for business.

Fact: When you rise above the noise, you stop being drowned out by the competition.

The equation was simple: Eliminate the noise, and you get heard. What was missing was the roadmap.

Have a brand story that rises above the noise, you attract more prospects and sell more.

HOW to rise above the noise was the stumbling block.

After helping businesses of all sizes and shapes generate in excess of $7 billion worldwide, that stumbling block is no more. Below are four ways I can help you overcome yours.

I hope you found this useful in growing your brand and rising to new heights.

Whenever you're ready, here are 4 ways I can help you:

1.?→?Download?The Lucky Brand: 10 Golden Rules of Branding to Outshine, Outperform, and Outlast Your Competition:?A free checklist of 10 immediate actions you can take to move the dial on your brand. Immediately downloadable (plus you join a community of thousands of entrepreneurs worldwide who are the first to get exclusive articles on branding, rebranding, and growing your brand).?

2.?Need further traction in your business? Grab my #1 Amazon bestseller:

→?Brand Intervention: 33 Steps to Transform the?Brand?You Have into the?Brand?You Need??The?exact strategies?I use to go from?zero?to?100k+ followers,?millions in income?with?no?paid ads…??sharing the tested and proven strategies, responsible for over $7 billion in sales for companies just like yours.

3.?Transform your business in 9 weeks and be mentored directly by me.??My?Brand Intervention Masterclass?takes a deep dive into the?exact strategies?I’ve used to turn companies around, help startups craft a compelling story and an impossible-to-ignore brand, and generate over $7 billion in sales for companies that started out where you are today.

4.?Work with me and my team 1:1?to transform your brand, isolate your differentiator, and elevate business impact and growth, ending the perpetual cycle of competing on price and watching competitors outmaneuver you.