3 New Hair Wellness Innovations
1. Cuticle Barrier Protection
SEPPIC has unveiled new benefits for its Ceramosides #nutraceutical technology, which is obtained from phytoceramide-rich wheat lipids that promote hair growth, reduce hair loss and improve hair elasticity, among other benefits. The ingredient achieves these benefits by supporting the barrier defense of hair cuticles.
A three-month clinical study of women across age cohorts suffering from "non-pathological hair loss" resulted in a 12.5% gain in hair length versus a placebo, a two-fold increase in the number of hairs in the growth phase, and a 27% reduction in hair loss versus a placebo. Ceramosides also significantly reduced the level of scalp sebum in women with a tendency toward oiliness, per Seppic.
2. Hair Strengthening Peptides
Bond-building brand K18 Hair has been awarded a patent for a peptide composition distinguished by its ability to penetrate inside the human hair fiber to improve strength and hydrophobicity, and its greater affinity to hair keratin than previously developed peptides. The resulting composition is suited to treatment and grooming products for human hair, per the brand.
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3. Improving Styling Flexibility
Prestige hair styling unit sales grew 12% in the first half of 2023, twice the rate of the total hair category, per Circana data. Prestige styling also outperformed its mass counterpart, an unusual feat in beauty.
Furthermore, the category was the only hair sector to experience a drop in the share of units sold on promotion in the first half of 2023, Circana revealed.
As with the broader hair and scalp care sector, styling products with wellness benefits such as hair restoration or strengthening grew four times faster than the sector. As seen with the broader beauty space, these multi-benefit products may well signal a desire for simplified routines.
Now, a new technology aims to improve the hair styling product experience. Hayashibara Co., Ltd. , part of the Nagase Group, recently released Lissenare (INCI: hydrolyzed corn starch (and) water (aqua)), a functional saccharide that prevents flaking in hair styling products by improving flexibility while also providing a firm hold. The ingredient improves the tensile strength and suppleness of damaged hair and is gentle, environmentally friendly, and halal and China compliant.
MBA | MPharm.Chem. Beauty Industry | NPD & Innovation | Business Strategy
1 年May I ask how is a cuticle barrier protector decreasing hair loss? Skinification of hair makes absolutely no sense from a hair physiology point of view. However, I understand some of the actives used in skin care could be used in scalp care, and that's where the term 'skinification' could then be applied. Professor Trefor Evans I would love to hear your thoughts. #HairMisconceptions #MythsandFacts
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1 年Amazing strides being made in the hashtag#haircare industry! Excited to see what the future holds with these three innovative advancements #innovation #beautytech
International Merchandising Project Manager | Retail Excellence Operations & Buying | MSc Fashion, Design & Luxury Management
1 年Good insight. May I add, we are living now in the era of skinification of haircare. Meaning that the same ingredients that have been trending and showing great potential in skincare are now showing benefits in haircare, counting niacinamide, peptides, ceramides and so on. The surge in prestige haircare could be potentially justified by the excellence of such brands in the communication of benefits and the high investment in R&D. Scalp care is particularly interesting as it bridges the understanding of effects of the ingredients on both hair and skin, as well as tying our current knowledge with ancient knowledge of haircare present in many different cultures around the world.