3 NEW FEATURES TO TAKE ADVANTAGE OF FOR YOUR BUSINESS ON LINKEDIN

When it rains, it pours.

It seems like week after week, there is a new and inventive feature on LinkedIn that is pushed out to help us grow and prosper.

There are 3 new-ish features that some may not know about, but these should be taken advantage of ASAP:

1. The "LinkedIn Bell":

The LinkedIn Bell will absolutely help you grow your engagement and network organically, and here is how you can do it:

A. Give a call to action on your profile background banner:

If you check my profile (https://www.dhirubhai.net/in/scottaaroncoach/ ), you will see that I put a simple call to action in the right corner of my background photo. All it says is "Ring my bell to stay up to date on all of my content", with an arrow image that is directly pointing to the LinkedIn Bell.

This is something you can easily create on Canva. Make sure there are not too many other words or text to take people away from what action you want them to take, which is to "ring your bell, so your connections are notified of all of your content updates.

As a reminder, the only people that can ring your bell are those who follow your account or someone who is a connection of yours.

B. Put the same call to action in your LinkedIn Video Story:

The LinkedIn Video story feature is where you get 30 seconds to clearly state what it is you do, whom you serve, how you serve them, and the different offerings that you have.

Within those 30 seconds, make sure at the end you direct people to go and "ring your bell" to be notified of all of your content updates. As a reminder, the LinkedIn Video Story feature is only able to be recorded through the mobile app but does appear on the desktop and mobile app.

Again, click on my profile picture to listen to how I have set mine up.

C. Mention it in any of the content that you produce (video, article, post):

I have spoken about this before, but it is beyond important to make sure you are putting a call to action in all the content that you produce. If you want people to engage or take a certain action like, "ring your LinkedIn bell", then you have to direct them to do so.

Simply adding that call to action at the end of your post, adding it to the end of a LinkedIn Live or native video, or simply just putting in an article or newsletter, over time will boost your total engagement with all the content you are putting out.

2. The "Add To Featured" Option for the "LinkedIn Featured Content Section:

"LinkedIn Featured Content" is a section that you can add to "showcase" what you do for a profession, past content that you have posted, or even have calls-to-action to take people from "online to offline" much quicker.

What LinkedIn is doing now to make it even easier for us to showcase our content, is allowing us to add our recent activity, directly to our "Featured Content Section".

After you make your post and it goes live, go to that post and click the 3 dots on the top right of your content. The option you will see is "Feature On Top Of Your Profile". When you click this, it automatically adds this to your "Featured Content Section" on your profile.

If you want to update your "Featured Content Section" manually, head over to your profile and click on "add profile section", then click on "recommended", and it will give you the option of "featured".

When you click on this, you can then add your most recent post, article, web link, or even a video source.

You can add a link to your calendar, website, or even a direct link to your podcast.

The possibilities are endless with this feature and it has helped me and my business greatly.

3. LinkedIn Audio Rooms:

"LinkedIn Audio Rooms" is a prime example of this. Now just remember, it is being slowly rolled out, so if you don't have access to it yet ( I don't yet either ), have no fear as it will be made available to us all soon!

If you are on LinkedIn to build connection, rapport, trust, and meaningful relationships, this new feature is absolutely for you.

Here are 3 reasons why you must take advantage of this feature when it's made available:

A. LinkedIn "Live Events" have increased by 150% in the last year:

"With the pandemic still disrupting live events, and forcing businesses and industry groups to seek alternative means of networking and community connection, LinkedIn has seen a big rise in live events hosted on its platform, with the creation?of Live Events in the app increased by 150%, year-over-year."

- Social Media Today

B. You can join the host either as a guest speaker or type in the comments during the live stream on the mobile app or desktop:

"First off LinkedIn’s launching an initial test of its own, Clubhouse-like audio events platform, which will enable users to tune into live discussions in the app, and participate by raising their virtual hand to join as a speaker, or posting likes in response to the chat.

LinkedIn has been developing its live audio tools?since March last year, at the peak of the Clubhouse hype cycle, and while it has taken some time for the platform to develop its own option, it could still serve a valuable purpose within the LinkedIn environment, providing more capacity for professional connection within industry-aligned meetings and discussions".

- Social Media Today

C. LinkedIn will make sure they push the most relevant and thought-provoking conversations to each user on the platform:

“We have the professional context to recommend the most relevant events that can help you learn, network, and be successful, and we’re investing more in surfacing these events to you. Whether an event by a creator or page you follow or a topic you’re passionate about, we will surface the events that will help you reach your career goals.” - LinkedIn

Which are you going to utilize right away?

Also, as a reminder the doors to our year-long group coaching program, Expert Authority Mastermind are now open for 10 individuals only.

Click here to learn more and to book a call to see if you are a good fit: https://www.thetimetogrow.com/expertauthority