3 Networking Mistakes to Avoid at Sales Conventions (Part 3 of 3)

Even experienced professionals make mistakes when networking at events. To maximize your opportunities, here are three networking mistakes to avoid at sales conventions.

Mistake #1: Talking Too Much About Yourself

One of the most critical networking mistakes to avoid is dominating the conversation. Instead, follow the 80/20 rule:

? Listen 80% of the time.

? Speak only 20% of the time.

Ask engaging questions and show genuine interest in the other person.

Mistake #2: Collecting Business Cards Without a Follow-Up Plan

A stack of business cards is useless if you don’t follow up.

? Connect with new contacts on LinkedIn or Instagram within 48 hours.

? Send a short follow-up message.

? If relevant, schedule a coffee meeting or Zoom call.

Avoiding this mistake ensures your networking efforts turn into real business opportunities.

Mistake #3: Being Forgettable

Among the worst networking mistakes to avoid is blending in with the crowd. Stand out by:

? Asking unique and engaging questions.

? Offering to introduce them to someone valuable.

? Sharing a personal story about why you love what you do.

Real-Life Example: How to Be Memorable in a Sea of Business Cards

Imagine you’re attending a sales convention, and during a coffee break, you meet two professionals in your industry. One introduces himself quickly, says he’s in sales consulting, and hands you his card without much conversation. The other, however, takes a different approach.

She starts with a compelling introduction:

“Hi, I’m Lisa! I help service-based business owners who are frustrated by unpredictable sales cycles create a strategy that keeps their pipeline full year-round.”

Immediately, you’re intrigued. She follows up with a thoughtful question:

“What’s one sales challenge your team is facing this year?”

Now, instead of a one-sided exchange, you’re engaged in a meaningful discussion. Later, she adds value by saying:

“I just met someone who specializes in sales enablement tools that might be perfect for your team. Would you like an introduction?”

Not only did Lisa make the conversation engaging, but she also positioned herself as a valuable resource rather than just another contact. When you get back home and sort through all the business cards, whose card do you think you’ll remember?

If you don’t want to be forgettable, avoid blending in with generic introductions and disengaged networking. Make an impression by being genuinely curious, offering helpful connections, and ensuring your interactions leave a lasting impact.

Final Thoughts: Master Your Networking Strategy

? Listen more than you talk.

? Always have a follow-up plan.

? Make yourself memorable.