3 Myths That Could Cost You Clients and Revenue
Irina Semykina
Designer at Hot Idea | We help manufacturers in the FMCG sector to increase sales by 10-30% by creating brand & packaging solutions
I often hear people say, "Advertising agencies only waste clients' money." ??
But this statement is a myth. I will tell you about the 3 myths about the work of advertising agencies that I have heard from clients.
Myth #1:
Advertising agencies not only spend clients' money but also help them earn more. Advertising is an investment in business that can bring significant profits. Agencies merely assist clients in choosing the right path for promoting products and services to maximize returns on advertising expenses.
Myth #2:
Advertising agencies don't guarantee results. Yes, no one can guarantee 100% success, but experienced specialists in design and marketing can provide their clients with high chances of achieving the desired results ??.
This is done through detailed discussions of tasks and agreements between the agency and the client. Contracts usually specify specific tasks that must be achieved within a certain period. If these tasks are not adequately fulfilled, the agency must take additional measures to achieve the desired outcome. Additionally, many agencies offer guarantees on the results of their work – additional drafts, work until the final result is achieved.
Myth #3:
Advertising agencies only work with big brands. If that were true, advertising agencies would have long become extinct. Agencies can work with companies of any size, from small businesses to large corporations. They help small businesses reach new heights and assist large companies in strengthening their positions in the market.
What do you think about these myths?