3 Myths about Content Marketing No leader should have!

What Catalogue marketing was to 1960's, Content Marketing is to 2020's.

With mobile and internet reaching almost every hand, the face of marketing has changed. It has become 'personal, on the device, and in the couch' more than ever.

In most of the cases, the customers have already made their mind even before they step out of their homes.

How?

By asking questions to the browser, friends, and consuming the content that makes them a paying customer (just from the aspirant).

Yes,

You read it right.

They watch videos, They read reviews, They watch testimonials, They subscribe to newsletters, They compare products online, and They read everything that can make them look smart in the store and in the meeting.

In short,

They consume the content because they have questions, and it just pops up as it has been designed just for their consumption at that very moment.

The content marketing or the content-led marketing is going to stay.

What can you do as a leader to ride the wave or atleast to not miss the revolution?

Here are three myths that you must get rid of as soon as you can.

Myth 1 - It's about How Good Your Service is.

Truth - It's about THEM,

No one likes a cooky speaker at the parties, or even on dates.

Your clients want to buy but they don't want to be sold. They want to read or know 'How you can help me make a better decision', and NOT why you are so great?

Write for them to succeed.

Do you make your clients look smart?

Myth 2 - I nurture clients even if I post a little here, and there.

Truth - Valuable, Consistent, Sequential content wins over Self-loathing, inconsistent, and irregular content.

Content battle is won much before they contact you for your service.

Ask yourself these three questions every time you decide to post something.

1. What are the three questions my client is going to struggle with?
2. Where is he going to seek the information from?
3. How can I ensure that he/she comes to me for information first, advice second, and service third?

This means that you ask your potential clients whenever you meet them or meet them whenever you can ask them.

So that you can design your content to answer each of their questions. This can help you establish your expertise, onboard smart clients, and become a thought leader in your industry.

You cannot do it with one post here, and one article there approach.

You got to design your content to ensure that you answer all your questions at one platform (your website).

You must design and execute a consistent social media posting calendar, a series of blogs to educate them and eventually a newsletter to keep them hooked.

Either You Keep Your Clients Hooked, or else they will wander away.

MYTH 3 - I can get results if I bombard them with CONTENT.

Truth - You got to Work like a Sniper.

Slow growth can make you restless many a times, and make you post just for the sake of posting.

Though this can help create content but it serves no purpose.

Writing and creating content as if you have just one customer can help you come up with ideas that can change the game for you.

This can include writing email copies, newsletters, and proposals drafts for one client.

You got to create content to help your prospects,

1. Find answer to all their questions,
2. Make better decisions,
3. Make them appear smart in front of their colleagues, and
4. Interact with you to share their learnings.

In a nutshell,

You have more likelihood of enticing prospects into customers if you -

1. Create Content for Your Users.
2. Create Consistent, Valuable and Useful content, and
3. Work as if you have just one customer.

You are bound to win.

Drop me a question if you have any.

Hemant.