3 MUSTS for an Effective B2B LinkedIn Strategy

When I speak at conferences, I tell business leaders that LinkedIn is the watering hole where all of your current and future customers are hanging out. That said, YOU and your salespeople need to be there looking and acting "right".

With over 3,000 graduates of my LinkedIn Bootcamp, we consistently see the top performing B2B sales teams execute these 3 critical components to elevate themselves from being average to elite performers on LinkedIn.

By executing these 3 MUSTS, you will quickly be able to start, advance and win more deals using this proven strategy.

1. OPTIMIZE YOUR PROFILE

Your LinkedIn profile has quickly become your digital business card. It's the landing strip your current and future customers will use to inspect the person they are buying from.

Questions to ask yourself.

• Does your profile look like a JOB resume or a CUSTOMER resume?
• As a sales leader, have you inspected your rep's profiles? Did you know 49% of B2B Buyers look at the sellers profile!

49% of B2B buyers will look at the sellers LinkedIn profile as part of their buying process.

2. EXPAND YOUR NETWORK

In business today, it's not just who you know, it's also who knows you. Making connections and adding more people who represent your ideal buyer profile to your network will provide you with direct message access to them and make sure they're seeing your posts!

Questions to ask yourself.

• Do your invitations to connect read like a prospecting email?
• Are you targeting your ideal customer profile?
• Are you providing a REASON for people to connect with you?
• Have you connected with your current customers / prospects?

3. POSTING CONTENT

Think of LinkedIn as a great big Chamber of Commerce meeting where your ideal customers are going to educate themselves, meet new contacts and source suppliers. This is why you need to get noticed in a professional and educational manner.

Questions to ask yourself.

• Are you posting / reposting content on a regular basis? (3X per week)
• Is your FACE shown within your posts? (remember it's SOCIAL media)
• Are your posts PROMOTIONAL or EDUCATIONAL? (the ladder is best!)

There's a reason LinkedIn is now used by the worlds top performing sales teams as part of their sales activity mix.

Unlike any other social media channel, LinkedIn tends to attract more business executives who are open to connect make connections themselves, and why not with you?

Don't wait to unleash your personal potential.

These 3 MUSTS will serve you very well.

Need help with your team's LinkedIn strategy?

Check out my 30-Day LinkedIn Bootcamp today!