3 "must haves" to expose your web site properly

TIP! If you are aiming to be ranked higher, you have to help out the web spiders. The spiders will move through your site, looking at your content and keywords, but they need to be able to get around easily.

Many new webmasters and business owners rely solely on articles and paid adverts in order to increase their visibility online. While these methods can work, proper SEO is the best way to dramatically increase the amount of targeted traffic that a website receives. Follow these tips to increase your website's visibility.

Find out about their years of experience. Look into the risks that are involved, so you are sure to make an informed decision.

TIP! If you are naming your URLs for each individual page, you should keep in mind that search engine spiders can not identify dynamic language and session id names. Make each URL simple and directly related to the topic of each page, for both the search engine and your potential visitors.

Use header tags on your website. Use CSS to alter the size if your header is too big. These tags can determine the rank that you get. Use H2 and H1 tags so that you're able to highlight what a product's about. This lets a search engine crawl something it finds to be worthwhile.

TIP! Try to focus on only one subject or product on each page. You should only promote one product per page.

View your competitors' source codes. This gives you information about how they use SEO on their website, and which keywords they use. You don't want to copy their methods but use them as a model to develop your own.

TIP! Providing transcripts for any media content on your site will make it more accessible and make it visible to search engines. Search engines will scan the transcripts and recognize keywords that are related to your site's niche.

You can accomplish this by making a robot text file. txt file and adding it to your root directory. An automated search engine indexer will read such a file and ignore the files and directories listed there. This makes the indexing go faster.

Site Map A Must...

TIP! One of the steps you need to take to optimize your website for searches is creation of a meta description tag that is both clever and informative. These tags should not exceed 30 words.

A site map can help a search engine to index your pages. A site map, or nav bar, will allow visitors to navigate easily to any page on your site, from anywhere on your site. Site maps improve search engine results, regardless of the size of your website.

TIP! The text on your site should be large enough for most people to read. Include features on your site such as larger font size options and always make sure your site is clear and concise.

Mastering the art of search engine optimization means that you should also understand all of the different types of social media that are popular. This includes more than just Facebook, Yelp and Twitter. Special interest sites offer many networking opportunities for your business as well. Participate on those that are directly relevant with your business.

TIP! Don't duplicate any content on your pages. Even if you aren't sure, check your pages for duplicate content.

A description tag that is efficient will draw users to your website, improving your site's search engine optimization. Avoid making your tag longer than 30 words. Don't let the file size of this page get any higher than 100 KB.

TIP! Do some podcasts! Podcasts can include video or be audio-only, may be streamed live or pre-recorded, and should include information that your consumers are interested in. It is easy to enter the podcast world; you only need a tape recorder.

Take the time to become knowledgeable about strong and weak keywords. Before building your website, know which keywords should be included in the titles. You should research what people are looking for when looking for products in your market and select your keywords from what are being used to search. By using relevant keywords, you can help increase your rank on search engines.

TIP! Consider using online advertising such as Adbrite or Adwords. SEO is helpful, but bringing in traffic may require a financial investment.

Keep the content of your website user-friendly. Your site should be clear and concise so that it will rank higher. Your website should be accessible and easy for your readers to engage in and simple for search engines to recognize.

TIP! You can optimize your website using captions. If you use articles or photos on the site, make use of captions that contain key words and phrases and boost your visibility.

Try not to go overboard when it comes to keywords. Instead, stick with about a dozen keywords that best reflect your site. Use online analytical tools to determine which keywords will bring you the most traffic.

Google Webmaster Tools

TIP! It's a good decision to figure out how to tie a current event in with your services or products. This is key because you can bring in a whole new group of people who may not be familiar with your product.

Utilize one or two videos to help increase the web presence of your site. Videos can create a personal touch on your site. Post such videos to your site with keyword-optimized labels. After building your video sitemap, use Google Webmaster Tools to submit the URL through your Google Webmaster Central account. Then pop that video onto YouTube. Then, you can just wait for customers to get into touch with you.

TIP! Social media sites are a valuable tool in search engine optimization. Twitter and Facebook are completely interactive, and the video sharing site YouTube is an effective way to showcase your product.

Get listed for free with Google and Yahoo! to increase your publicity. You can get free publicity that will help bring visitors your way. Always take advantage of a completely free advertising venue.

TIP! You can raise the traffic generated by search engine results with well placed keywords throughout the body of your blog or website. Look to load your keywords into the beginning passages of your text without overdoing it.

It's a good idea to make sure that the first block of text on any website can be used as description tag for HTML. Search engines have the option of using this text instead of the HTML tag. Since you cannot control this, it is important to take it into account.

TIP! Use obvious keywords in your link titles, whether they are on your site or someone else's. " as anchor text.

If you are on a shared host, make sure your web host isn't on any spam blacklists. If a banned site shares a proxy with you, it could negatively affect search engine exposure for your site.

TIP! If you want to go up the ranks when it comes to search engines, then give a lot of content that spans various topics that at the same time stays focused on the niche. As an example, if you have a blog about knitting, include articles about pattern types, book reviews and how to's.

To better market your website, consider using the services of a company that specializes in search engine optimization (SEO). SEO is a way of marketing to increase the ranking of your website. Several companies offer deals on these services.

On-page SEO is vital to article marketing, so you need to learn more. Ranking highly on Google will get you a lot of traffic.

TIP! Sign up fir spiders to crawl on your site. You can get this done by searching the search engine to find a link about this kind of thin.

SEO should be focused on phrases instead of isolated keywords. Do you search using one word often? Thus, it is better to select phrases that will lead visitors who want precisely what you have on offer. Don't just use, "We'll be having a sale!" Use something like, "Our Washington store is holding a sale!" " as opposed to "Sale! "

Configure your server such that it differentiates capital and lowercase letters in URLs. If not, your entire website could get messy.

TIP! It's important that keyword phrases and keywords are used within the META keyword tags, since this improves your site's ranking considerably. All keywords that you decide to use must be heavily used search terms that pertain directly to your primary site content.

When you design your website, make sure that each page is somewhat different than the others. Take extra attention to make sure that your titles stand out. Your headings can make or break your search engine optimization efforts. To place high in rankings, you need your titles to include the keywords you're focused on.

Link from one page to another on your website. Link keywords with related pages to get higher rankings. Avoid using keywords that are generic. Try to make them uncommon.

TIP! Contributing articles as well as other information with links to your site, can enhance the experience for your readers. Most information that is published on the web is forever, and e-zines are no exception.

You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you've just read in this article, you can start to raise the profile of your website.

This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com (414) 350-0024