3 Must-Have Ingredients For a Successful Website

Being expert brand and website builders, we’ve strategically designed and developed many high-converting websites for a diverse mix of businesses, and we know a thing or two about what makes a brand stand out and convert their dream customers.

Here are the 3 must-have ingredients your website needs:

1. Be clear on your brand before building your website

Before you set out to design and build your dream website - take the time to really consider your brand. What experience do you want your customers to have, what values do you want to communicate and how will your brand be brought to life? By getting clear on this first, it not only saves you a lot of time in the future but it makes the website building process a lot smoother. Creating a brand-aligned website will ensure you attract the right people and convert them into paying customers.?

2. Functional design is key

We all want the prettiest website on the internet, one that sparks joy, sprinkles confetti and has cute illustrations on each page, but we also want a website that’s functional, easy to navigate, and works well. It’s important to consider both these elements when building your website because we can’t have one without the other. Working with an expert website developer (that’s us!) will ensure both of these are considered and brought to life.

3. Carefully choose a website platform that works for you

There are many website platforms out there now and it can be daunting knowing which one is right for you. Consider the kind of website you are building, what’s involved, and how you’ll be managing your website moving forward. Our preferred platform is WordPress due to its functionality and easy-to-use interface.

4. Consider the experience of the user

Always consider the experience you want your user to have on your website and what the goal is. If you’re an eCommerce brand you may want to have features to elevate the online shopping experience like an easy-to-use live chat. If you’re a service provider, you may want to communicate your services in a fun way with the use of illustrations, arrows, and even a free quiz.

5. Remember: your website should constantly be evolving, just like your brand

Your website, like your business and your brand, should always be evolving. This means updating features, adding new messaging as your brand and business evolve, producing regular blog content, optimising your SEO and so much more.?

We would love to know what tip you found most useful, let us know in the comments below. If you’re looking at creating your dream website in 2022, we would love to help you bring it to life - it’s what we do best.?

www.marketingyourbrand.com.au