3 MUST HAVE FEATURES FOR ON-DEMAND APPS IN 2021 AND BEYOND

Previously in the “Orion’s On-Demand Observations” space we discussed about the on-demand economy. We also glanced at where the market is standing at the moment. Additionally, we also took a look at the industries experiencing major disruptions due to the rise of the on-demand economy. Today, we will try to understand what makes on-demand apps so convenient. We will also dish out certain major features of on-demand apps that you simply cannot ignore. Take a look at the following statistics:

·???????The on-demand market is expected to cross $161.74 Billion by 2023.

·???????Consumers spend over $57.6 Billion on on-demand services annually.

·???????Online marketplaces lead the pack with 16.3 million consumers spending close to $36 Billion annually.

It is evident that this trend is not a fad anymore. On-demand apps are creating significant ripples throughout industries and is showing no signs of slowing. Convenience, accessibility and security are driving this paradigm shift. There are 3 major economic aspects fashioning the nature of growth experienced by the on-demand economy. These are:

·???????Online services market place. This forces competitive businesses to rethink their entire approach.

·???????Personalization of offerings is attracting more customers.

·???????Entrepreneurship has blurred the line dividing the scope of business ideas and implementation of an on-demand app.

Now let us dive into the discussion about the features of on-demand apps. The following list is in no way an exhaustive list. It is essential though.

MUST HAVE FEATURES FOR ON-DEMAND APPS

1.?????Security

The application security market is expected to reach $13.2 Billion by 2025. This will be a huge jump from the $6.2 Billion mark in 2020. The CAGR expected to be exhibited by the market is 16.1% from 2020 to 2025. Users scan for security prompts and authenticity certifications on multiple pages throughout the app. The payment gateway is the most crucial point.

2.?????Notifications

Not all notifications. Just the essential ones. The push notification market will reach $31,920 Million by 2026. The market will experience a CAGR of 20.81% from 2019 to 2026. Using this convenient channel for marketing will only boost the reach of the services and the expected eyeballs on any app.

3.?????Live Tracking

Live tracking is the modern consumer’s loading bar. It puts forth the idea of hope. Having a live tracking feature is no longer an option but a differentiator when it comes to the perceived quality of the app. It helps in route optimization, improved personnel performance, real time visibility, and also enables more deliveries. All this adds to a well nurtured case of increased customer satisfaction.

These 3 features seem to rule the app development landscape of 2021. Once again, the list is not exhaustive. To give you an idea about the extent of these features, let us list down a few more.

·???????Additional payment options

·???????Easy to use UI

·???????Significant focus on UX

·???????Easy to reach customer care

·???????Review options

·???????Rating facilities

·???????Wishlist feature

·???????Past orders list

·???????Recent search activity enabler

These are some other features that cannot be avoided while developing an on-demand app for 2021. Let us sum this discussion up on this note.

SUMMING UP

The consumer centric marketplace is achieving even more significance and relevance as on-demand apps are being experimented with. Proven facts and concrete business models are being experimented with to generate revenue. That brings us to the end of “Orion’s On-Demand Observations” series. Stay tuned to this space as we engage you with insightful pieces about the marketplace while it meanders into untapped vistas.??

If the on-demand economy and its nuances excites you, drop a mail at [email protected]. Let us have a deeper discussion.