The 3 Most Important Sections of Your Upwork Profile

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When you’re just starting Upwork, you might find it intimidating to complete your profile because 1) you have to fill in A LOT of information and 2) you’re not sure exactly what clients look for as they decide who to hire for a job.

But now that I’ve spoken with 100+ clients and potential clients on Upwork, here’s one thing you should know about how clients look through profiles:

Clients don’t usually take the time to read an entire freelancer profile.?

That’s because they often look for something specific and go to a few specific sections of your profile to find that information.

That’s why today, I’m sharing the top 3 sections of your Upwork profile that you should optimize for and keep up-to-date.

#1 – Your Portfolio Section

Arguably, this is the most important section of your profile.?

That’s because you can’t just talk about your skills. You also need to show clients that your skills are good enough to complete the job well.

If you haven’t worked with a client before, you can showcase spec samples.?

And make sure you label each sample with its industry and project type so that prospects can check out the projects most relevant to their needs.

#2 – Your Bio Section

Don’t use this section to talk about your career transition or educate prospects about your skills – because frankly, they don’t care about either of these things.

Clients only want to know your unique skill set and how you can help them address a specific problem or achieve a specific goal with those skills.

So instead, use this section to talk about your skills, relevant experience, results from past client work, coursework, and your process for completing projects.

And be sure to end your bio with a clear call to action (CTA) so prospects know exactly what to do to continue the conversation with you.

#3 – Your Skills Section

This section is important because the Upwork algorithm uses it to do 2 things:?

1) Suggest jobs that match your skills.

2) Boost your proposal when you apply for a job that matches your skills.

Fill this section with specific keywords that are relevant to your unique skill set. (Note: You should be offering a small set of skills. I recommend no more than 5.)

Don’t forget to update this section every time you plan to change the services you offer to clients.

Optimize & Keep Up-To-Date

Always keep in mind that clients on Upwork are likely going through many profiles. So of course, they won’t make the time to read your entire profile.

That’s why the goal is to make sure your profile is optimized to grab attention, stand out from freelancers with similar skills, and clearly say how clients can reach out to you.

So now, I’ve given you an overview of how to optimize the 3 most important sections of your Upwork profile.?

But if you’re ready to set up your entire profile and need more tips on how to do that, I have a FREE step-by-step guide for you.

You can grab a copy of my Upwork Profile Guide here .?

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