3 (more) Social Media Highlights from 2022!

In this week's #TeamMemberArticle, our Social Media Consultant, Daniel, is back to give us some more of his social media highlights!

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It’s been a few months since I posted 3 of my Social Media highlights from 2022 (So Far). And because social media moves so quickly, that’s plenty of time for me to come across 3 more brilliant examples.

So, here are:

3 (more) Social Media Highlights from 2022.

1. #ShotOnIphone

Apple are one of the biggest companies on the planet. You might think that it would be difficult for them to come up with campaigns that are relatable to most people – and yet they always seem to find away.?

Their ongoing campaign, #ShotOnIphone, highlights the amateur photography of iPhone users, whilst promoting the idea that you don’t need thousands of pounds worth of expensive camera equipment to take high quality photographs (just an expensive mobile phone).

The campaign has been going strong since 2014, but is constantly re-inventing and updating itself with each new iteration of the iPhone released. The latest iPhone has a macro photography feature, so Apple launched a macro photography competition using the hashtag. ?

Impressive! The campaign being inherently artistic and ever-changing means people are likely to go back to it again and again.

2. Ryanair

Last time, I praised the Aldi Twitter account for being funny, cheeky, entertaining, and for positioning itself as a brand of the people. This time, I want to praise Ryanair for doing the same.

You may have seen this tweet that recently went viral:?

On the surface, it may seem like a bad idea to respond to your customer's criticisms by making light of them - so why does this work? I think it comes down to expectations. People know what Ryanair is. They know it’s a budget airline, that the seats are uncomfortable, and that if you expect too much you will be disappointed. In owning these things, Ryanair, like Aldi, position themselves as an airline for the people; simple, cheap, and with a sense of humour about itself.??

And that sense of humour is key. It keeps people coming back to the page and associating the brand with fun times and laughter. Exactly the sort of things you should be thinking about when booking a holiday.

3. Duolingo?

Duolingo Execs: We are going to launch a TikTok account. How are we going to appeal to young people on the platform? Are we going to impress upon them the usefulness of learning a second language early on? Are we…

Duolingo Social Media team: Life sized Duolingo mascot.

Execs: Okaay, but how are we going to…

Social Media Team: That dances.?

Execs: Right, but…

Social Media Team: And is obsessed with Dua Lipa.?

Sometimes social media can just be fun. The focus of Duolingo’s TikTok is simply to get as many eyes on it as possible. It’s not particularly trying to inform, nor is it actively trying to sell anything to its followers, unlike its Instagram page which does both.?

Instead, the philosophy here is to be as entertaining as possible, increase brand awareness and positive associations surrounding the brand, and make it as easy as possible for anyone of those new sets of eyes to try Duolingo if they want to.

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Thanks Daniel! If you want find out more about what Daniel does at Agent, head over to our Culture page at?helloagent.com.??

And if you have any standout social media moments from 2022, feel free to share them with us.