3 Mistakes Hurting Your Website Conversion Rate

First impressions matter, especially when it comes to converting visitors on your website. Think of your website as your digital storefront. You likely wouldn’t want to purchase a product with a slow, visually unappealing website. The same rule applies to your practice’s website. Even if you are the best in your area for the services you offer, if your website is visually unappealing and overwhelming, this can significantly hurt your chances of having a high converting website.?

Improving your website’s written content and layout can go a long way in boosting visitor engagement and your website conversion rate. Keep reading to learn the 3 website mistakes that are preventing you from having a high converting website.

Mistake #1: Not Clearly Stating the Benefits of Your Services

First, it’s critical to clearly state the benefits you offer on each of your treatment pages. This will ensure your visitors fully understand what each treatment offers, and how it can best help them achieve their desired aesthetic goals.?

Plus, consider adding a frequently asked question section at the bottom of each treatment page to clarify any details about a particular service. This may include questions like:

• What is the recovery time like?
• How long will the treatment take?
• How many treatments will the patient need to see results?

Mistake #2: Overwhelming Visitors with Long & Disorganized Text

Next, it’s important your content is precise and scannable so your website visitors can quickly understand if the treatment they are viewing is right for them. Using bulleted lists is a great way to section off a large block of text, while also making the content more digestible.?

Other tips like using headings and subheadings (when appropriate) to organize your content and using shorter paragraphs, with a maximum of 5-6 sentences, can make your content much less overwhelming to visitors which can go a long way in raising your website converesion rate.

Mistake #3: Having One Big Block Of Text With Zero Breaks or Visuals

Again, you want to make your content easy to read and digestible. If your content is too confusing or overwhelming, this raises a visitor’s chances of clicking out of your website and hurting your chances of having a high converting website.

Using page breaks or visuals is another effective way to separate big blocks of text, and make your website content more digestible. Visuals are also a great way to supplement your written content to help boost your website conversion rate!

For example, consider using real patient before and after photos on your treatment pages to help separate your text, while showing off your past work. Another quick tip: use color blocks behind written text. This will further help separate out big blocks of text to appear less overwhelming and easier to read.?

Boost Your Website Conversion Rate Today

Remember, you website is your digital storefront. Having a clean, concise, and visually appealing website can go a long way in having a high converting website.

Plus, book your free strategy call with my team to help reach your business’s full potential.?