3 million words and counting - S1 E1

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There’s only one startup story in town right now and it’s the collapse of Silicon Valley Bank. While all’s well that ends well (in the UK at least), there’s a lesson here for all of us.

Problems can come at you when you least expect, from someone you thought you could rely on the most. I mean, who expects their bank to go down?

This volatility is why we don’t always sleep well, but it’s also why we love it. Knowing you can only rely on yourself is an empowering feeling.

OK, let’s get on with the show…

Startup content sells

?If you’re a tech startup and you’re not getting someone to make amazing sales content for you, you’re leaving money on the table.

At every stage of your customer journey, you can create written content that delights your prospect and keeps them coming back for more.

For example:

·?????Awareness – Lead magnets, articles, whitepapers

·?????Consideration – Case studies, customer stories, buyers guides

·?????Decision – Articles that anticipate objections, offer emails

Then, beyond the deal, you can create brilliant written content for onboarding, announcing new features and more.

The question is, do you take this opportunity? And even if you do, is it working?

Post of the fortnight

Here’s a conversation I started just now. What do you think?

?? I’ll tell you a secret ??

?? Emojis aren’t really my style ?? ♀?

?? Maybe it’s because I didn’t get a mobile phone till I was 22 ??

?? Or an iPhone until I was 33 ??

?? But all the great LinkedIn’ers recommend you put emojis in your posts to grab attention ??

?? ???? ?? So I got ChatGPT to do it ??

?? Enjoy ??

Mike's copywriting tips

If you need copy or content in your SaaS startup, you should give a professional a call (ahem!). But that doesn’t mean you can’t make your everyday writing a little bit better.

Rules are there to be broken

If you paid attention in English lessons, you probably know all the rules of grammar, like when to use a semicolon and not start a sentence with ‘and’.

When you’re a copywriter, you can throw all those rules out the window.

And it’s great! (See what I did there?)

My rule is, if it gets your message across better, do it.

For example, you want to say your product shortens the sales cycle and leads to bigger deals, you could say…

Product X shortens your sales cycle and increases deal size.

Or you could say…

Product X shortens your sales cycle. And increases deal size.

What do you think is more powerful?

Ad of the fortnight

I saw this on a copywriting group on LinkedIn. It’s from 2016, but it’s only gained power since.

We have many motivators that make us buy a certain product. Fear is one of them.

Advertisers are often reluctant to play on someone’s fears because if you judge it wrong, you end up alienating the people you want to buy from you.

This ad plays on fear perfectly, with a big dose of humour. I love it, although it makes me glad I’m out of the corporate game now.

Want to make your next piece of content sparkle? Time to talk to Mike The Writer!

Find me here on Linkedin

Email [email protected]

or call 07885 657774