3 Marketing Questions New Entrepreneurs should be able to Answer

If you are a new business owner in today’s online market place , there are a few basic questions you should be able to answer before moving forward. If not, get a pen and paper... 

1. Do I have a firm grasp on my Brand Identity and some Brand Basics?

• Who are we? Do we have a decent logo?
• Are we properly set up for email? (try avoid @gmail.com, personalize)
• Have we given thought to what our products and services are?
• What do we want the world to know about us?
• Do we know who our customers are, and where they are?

 2. Have I Researched my Competition?

 Have we had a look into the ‘macro ’environment? The business place out there.

Who are our competitors, who are their clients? What does their website look like? Where are they located, what is their pricing? Product Messaging? Are they online? What are their unique selling points? What are they doing well or badly?

What can WE do better?

 3. What are my Online Assets?

 An online line asset is a piece of 'space' you own or have authority on, online.

TOP TIP: If you are going to put time into anything it has to be a good web developer that will put together an optimized website to show case your products and services. While social media marketing works, you still need a base camp or go to domain.

Now, what we mean by optimized is that it has to be search engine ready, in other words, google needs to be able to index your site and rank it. This is done through the use of Search Engine Optimization, something any good web developer worth their salt will be able to advise you on.  Where can your clients find you online?

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Get Your Brand into Gear this Year: www.brandmoonsa.com 

Brand Moon Marketing Consultants offers one on one brand consultations that cut to the core of your businesses offering to its clients. We develop strategic marketing campaigns that achieve business marketing goals for Entrepreneurs and SME's.