3 marketing lies founder-led brands need to unlearn (unveiling the truth that will work instead)

The world of marketing is full of myths and misconceptions that can actively mess with the growth and success of founder-led brands. Let’s debunk three common ones. The first three marketing lies that you need to unlearn as quickly as you can.?

Lie #1: You can outsource or delegate marketing to someone junior

Too many small businesses and founder-led brands believe that hiring an entry-level marketer or outsourcing TACTICAL marketing tasks to junior (read: cheap) resources can solve all their marketing woes. And these woes usually involve missed revenue goals. The truth is that marketing is a strategic function that requires expertise and a deep understanding of your brand goals while also being expensive for small brands, particularly in a recession.?

Where to look for solutions: Create marketing systems for repeatable success

Instead of setting off on a losing quest to take everything off your plate by delegating it to someone inexperienced, turn your attention to the crucial task of building a solid marketing system. Develop a repeatable infrastructure such as a podcast, video show, or book that serves as the foundation for your marketing efforts. By repurposing content across multiple platforms, you’ll amplify your reach and maximize your efforts, which will give you significant time and cost savings.?

Lie #2: You can do it alone

A common misconception, especially among early start-up founders, or junior marketing teams (ie: ‘the social media gal’ in the case of many 6-figure founders) is that the founder can handle all strategic aspects of marketing on your own, off the corner of your very busy desk! This is a fallacy that you need to correct very quickly. Successful marketing requires a diverse set of skills and perspectives. That’s why large firms get it right: with large, well-staffed agencies. While agile, scrappy small business brands show remarkable marketing savvy, trying to tackle everything yourself will take a toll. Don’t set yourself up for burnout and subpar results!

What is the solution? Find your marketing squad.

To combat this lie, seek out and build diverse squads for different parts of your business; and indeed your life! Leverage the power of a community and tap into collective wisdom to make your marketing better. This is both an age old practice and modern, good-sense digital marketing all at once! And you’ve gotta love that kinda efficiency.?

Curate key squads that align with your goals and objectives.?

Don’t just ask your random friend for advice; or someone you met at an event for tactical marketing trends.?

Think deeper.?

Think SYSTEMATIC! (see lie number one in marketing that we busted above ??)?

Come join us in the Marketing Power Circle mastermind!

If you’re a founder-led brand or a small marketing team and you’re serious about relieving bandwidth by focusing on REVENUE in your marketing instead of shop window dressing, read closely ??

To tackle this myth of being able to do everything yourself, you must surround yourself with a council of peers who can offer valuable insights and support in a SYSTEMATIC way.?

I can help!?

I invite you to be part of the Marketing Power Circle.?

Inside of this power group focused on revenue-driven marketing, you’ll find your council of peers. In this exclusive community, we prioritize personalized, outreach-based marketing and emphasize tangible results. We shift focus from generic social media tactics to targeted and effective marketing strategy that drives revenue.?

Learn more about the Marketing Power Circle Mastermind?

Lie #3: You can be present in all available channels

It's easy to fall into the trap of wanting to be present on every marketing channel. 4-5 social channels, more than one LIVE platform, groups you’ve created and need to manage, fragmented or multiple accounts on social, email marketing, a blog that needs updating more frequently because NONE of the rest of this stuff in on there ????(That’s some of the stuff people ask for my advice on)

If that sounds familiar, you may be trying to do it all. Spreading yourself too thin will dilute your efforts and prevent you from achieving ANY results that bring revenue.

What is the solution? Focus on the vital few (the 3-C focus framework for marketing).

To combat this lie, prioritize your marketing efforts and ruthlessly cut stuff.?

Which stuff??

The stuff that hasn’t been working (hint: Facebook, Instagram, or those search ads that haven’t converted in months are usually on there).?

Focus on the vital few channels that align with your target audience and business goals. Choose one channel for creation (such as TikTok for us), one for conversation (such as podcasting for us), and one for conversion (such as email marketing for us). By channeling your energy and resources into THREE key areas, you can optimize your impact and drive ACTUAL REVENUE results from your marketing.

That’s the truth folks!

Now you know these bare-faced marketing lies and the truth behind them.

It's time to take action.?

Embrace the power of marketing systems, build your marketing squad, and focus on the vital three channels that will drive your marketing to revenue.?

Learn more about the Marketing Power Circle Mastermind?

Peace,

Susan?