3 Marketing Lessons Small Businesses Can Learn From the Big Players

The launch of every Apple product happens in waves.

First there are the leaks and sightings in fan mags.

Followed by discussions on features and benefits.

When the noise reaches a crescendo, the brand does the onstage presentation and launch.

Finally, there is a wait for the launch day, large overnight queues and a scramble to get the first products to share on social media.

Now compare it with the launch of a small retail brand.

There is the ribbon cutting and guests.

Photos and social media posts.

A digital campaign is launched.

Sometimes it splutters and stops.

The small brand owner wonders what happened.

The big marketing lesson that small brands can take away from large brands is that awareness and intrigue has to to be created in waves.

What do you think?