3 Marketing Challenges of a Growing Business and How to Overcome them
I came across this article about the 3 marketing challenges of a growing business and how to overcome them. Here are a few snippets that you might find interesting:
Every business wants to grow. That’s totally understandable. But, it’s easy to forget that growth creates new challenges and bigger questions for business leaders.
Here are a few common marketing challenges I’ve seen clients and friends face as their business grows.
1) Learning how to balance attracting new customers and retaining current ones
Transforming new customers into raving fans requires a different approach than converting a lead into a customer. Learning how to balance both objectives can be a challenge.
2) Learning how to say “no” to pitches or new ideas
A growing business is very attractive to potential partners who will come to you with different “ideas that can help you grow.” It’s important to be strategic about which ones you pursue moving forward.
3) Knowing when to hire new team members to carry the load
If your business is growing, your marketing team should be growing, too. However, it can be difficult to know what roles you should hire for in order to offload the various responsibilities that come with a growing business.
If you’re interested, head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0467 749 378.
Thanks,
Robert