3 Major Ways to Boost Squeeze Page Conversion Rate
There are three major ways in which you can boost your Squeeze Page conversion rate. All Squeeze Pages created by professionals usually include these elements and a few others.
Build Credibility
1. The first way in which you can increase your conversion rate is through building credibility. The number one reason someone won’t sign up is because they don’t know you and therefore don’t trust you. The first way is to show a nice clean photo of you like I mentioned above.
2. The second way is to include a short testimonial or two from one of your customers/subscribers on the squeeze page. This radically increases visitors' trust. Most people who resist opting in and buying online do so because they're weary of getting scammed by a faceless liar.
3. The next way to show people that you are a trustworthy source of information and not a scammer or a spammer is to let them know you won’t share their private details. Spam is getting out of control and people simply just don’t like it. There is always that thought in the back of people’s heads that ‘if they give out their email address, are they going to get spammed?’
To get around this, add the words “I respect your privacy and will never spam you. Your details are safe with me. You may unsubscribe at any time.” This assures them that they won’t get spammed and that they have control – they can opt-out if they want to stop getting your emails.
Easy on the Eyes Design
Another way in which you can increase your Squeeze Page conversion rate is by using black text on a white page.
Regardless of what anyone tells you, this is one of the best ways in which to make your page look professional and easy on the eyes.
You might have seen some squeeze pages that have funky designs and weird background images. Don’t make yours like that. Keep it simple.
Video – or Not?
Everyone is using video these days, but does it really help conversions?
Again, this is something you have to test, but in my experience with video, conversions actually dropped.
In some cases, video will help to explain your offer better than with just words.
For example, if you’re showing the results from a case study or showing how a piece of software works, then a video is easier to understand.