3 Low-Cost Ways to Boost Impressions and Conversions That May Not Be on Your Radar

Now more than ever, marketers are looking for ways to make spend go further, boost impressions, and maximize conversion. And while online marketing algorithms can be friend and foe, it’s worth considering opportunities that aren’t nearly as volatile.?

So, if your usual go-tos aren’t giving you enough bang for the buck—or you want to expand your arsenal—you have more cost-effective options than you might realize. Here are 3 ways to boost impressions and conversions that we find particularly interesting right now:

1. Turn smart speakers into a response mechanism?

Your customers likely already use some form of voice response every day. Respond Fast offers a unique opportunity to make responding to in-home marketing, like direct mail or print ads, incredibly easy.??

With a Respond Fast prompt, all your prospect or customer has to do is speak to their Amazon Alexa or Google Assistant-enabled speaker. Something like, “Hey Alexa, open Respond Fast—Friends & Family” is all it takes to turn an offline contact into online engagement and conversion.?

2. Give buyers a simple way to set reminders ? ?

For customer conversion, timing can be everything. With a QR code reminder like PostReminder, you can make it easy for customers to set a reminder for your event, sale, or offer.??

Your “remind me” QR code on TV, outdoor, print, and other media makes it easy for anyone who sees your message to respond instantly or add a reminder to their calendar. Because it provides 100% response attribution, it adds another layer of accuracy to campaign testing.? ?

If you’re using QR codes or considering adding them to your mix—including this type of reminder feature gives each prospect more ways to respond.?

3. Leverage social proof to close sales

To turn site visitors into purchasers, social proof can be a powerful tool that’s proven to boost conversions. A system like ProveSource makes it easy to add the right types of social proof to increase sales.?

For example, you can highlight individual actions like sign-ups or purchases, show the number of visitors who acted in the last 24 hours, and include a counter with real-time visitor totals. You can also show positive reviews from Google, Facebook, and other trusted sources, highlight the ones that make important points about your product, and show the number of followers, subscribers, and likes you have across social platforms.?

Testing the right combination of social proof points is an easy way to activate prospects, hone conversions, and streamline the path to “yes.”?

Be prepared for whatever comes next

Even if your current marketing mix is performing well, your marketplace constantly changes, and you never know what the future holds.??

Adding new testing opportunities to boost impressions and conversions can help you identify new opportunities to reach an expanded audience, deliver more consistent results, and prepare you to weather changes in an ever-shifting competitive environment.?

While keeping your budgets in tried-and-true buckets can be tempting, testing opportunities like these can give you an edge. They’re relatively low cost, quick to implement, and can maximize the return on your marketing spend.??

HERO can keep you informed as opportunities evolve. DM us. Or even better, let’s set up a time to talk.?

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