3 LINKEDIN POSTS TO AVOID POSTING AND 3 POSTS TO DOUBLE DOWN ON

No matter what others may say, depending upon the social media platform, LinkedIn included, there are best and worst types of posts to put out on the platforms.

LinkedIn has been getting cluttered with bait posts, polls, and scandalous pictures over the last year or so, and a lot of people are tired of the Facebook/Instagram-type posts.

I am not alone when I say that I wish LinkedIn would take more action against those who are doing things on the platform for sheer vanity metrics gathering.

The best thing to do is to stay in our own lanes, continue to provide value-added content as often as we can, and have no attachment to the outcome. I am not going to get into an engagement battle with the algorithm. That is a fight I am never going to win, nor do I care about winning it.

Here are the 3 posts to avoid posting on LinkedIn:

1. Polls that have no business relevance to what you do professionally:

This is a constant trigger for people on LinkedIn. When you are scrolling through the feed and you see a poll that reads, "How do you take your coffee in the morning", and it's written by a "business coach", one may ask themselves, "what does this have to do with their business?"

The answer is nothing. They are posting a poll that they know will get engagement for the vanity of the votes and views. But that brings up 2 very important questions:

1. How is helping their business?
2. How is the poll value-added to someone's business?

The long and the short of it is that it's not. So why even post it?

2. Instagram Reel/TikTok repurposed videos:

Now let me be clear, I am all about re-purposing content. It's extremely important to be as omnipresent as possible on social media by working smarter and not harder. There is some content that absolutely not be re-purposed onto LinkedIn.

LinkedIn allows us to upload a native video that we record for a reason. They want us to educate and inform our audience with fresh content from our phones or computers and straight to LinkedIn.

Instagram Reels and TikTok videos are best for Instagram and TikTok. People will do whatever it takes to get likes, comments, and views, and this is one of the ways they are trying to do it.

My simple rule of thumb is whatever you are doing on Facebook, Instagram, and TikTok, don't post that on LinkedIn.

3. Scandalous/fake bait posts:

These types of posts are starting to run ramped on LinkedIn. A lot of people complain about how some people are treating it as a dating site, and I now understand why that sometimes happens. You invite people into that side of it by posting racy or scandalous pictures making yourself vulnerable to those types of posts.

I experienced this myself when I was still in the fitness industry. I would post pictures of me from my bodybuilding contests and it absolutely invited the wrong type of engagement and messages being sent to me.

Remember, doing things for likes, comments, and views don't change anything in your business. People care more about how you can serve them, than what you look like.

Here are the 3 posts to double down on posting on LinkedIn:

1. "How to" or list posts that educate and inform your audience:

It has been proven and spoken about many times that "how to" and "list" posts get 3-5x more organic engagement than a basic motivational or inspirational type post.

When you give people specific information about how they can better themselves and their businesses without asking for anything back in return, it is the best way to build the "know, like, and trust" with your audience.

People on LinkedIn are looking for ways to improve themselves and their business, so give them what they want. Simple tips and ways to make improvements for them personally go a really long way.

2. Polls that give value and much-needed market research:

I have done LinkedIn Live training and articles on this very topic before and it still needs to be talked about as often as possible. One of the best ways to find out what your audience is lacking or what they need help with is by simply asking them.

Questions will always lead to answers and LinkedIn Polls are a great way to conduct this. I do about 2 polls per week to help me create the content that you see me post about. I am not going to create content based on what I think people need to hear about, instead, I am going to ask them what they are struggling with or what they want to improve so I can then in turn create content based on their needs, not my want.

The more that you find out where people need help in their businesses using polls, the more organic engagement you will receive in return due to the value-added information that you are providing.

3. Videos that build trust, rapport, and connection:

It doesn't matter if this is done via native LinkedIn Video or LinkedIn Live, video is king when it comes to building a connection with your audience. Video is also one of the scariest things for people to do right now.

Yes, it does show a vulnerable side of you, but that is actually a good thing when you are looking to make a meaningful connection with your network. If you are going to native video (pre-recorded), make sure it's 2-4 minutes of you giving tips or education on a topic that is in your wheelhouse.

If you are going to do LinkedIn Live, make sure you go live for at least 15 minutes and no more than 30 minutes. I prefer "live" video because it allows you have organic and "real-time" interaction with your audience.

Just like posts and polls, make sure your videos are educational, informative, and value-added.

Over time and if you are consistent with posting the above content, you will absolutely grow your business, impact, and income.

Which of the above do you feel people need to stop doing and what do you feel they need to do more of?

Also, don't forget that my wife and I are having a "5 Day Amateur to Expert LinkedIn Intensive" from April 25th -29th. You can register HERE: https://www.thetimetogrow.com/LinkedInWorkshop?fbclid=IwAR3cq6VhCt02lyfVhgjjlCLtGCbmiVpp984JzqIUFTHO8l4YV7zGEcCMPko