3 LinkedIn Hacks to grow your audience
Dean Seddon
? Win clients on LinkedIn in 3 hours a week → The voice of reason in an industry of hype merchants? ?? DM me ?????? to get started.
I wanted to get a bit tactical today.
Everyone loves a good hack right?
Here are three hacks for LinkedIn you absolutely want to try.
Share your post in Industry groups
Okay so groups are a bit of a disaster on LinkedIn - but there is a way to use them for your benefit.
But, I picked up more than 28,000 content impressions from LinkedIn groups this past 14 days.
When I have a really value-packed and actionable post, I repost my post into an industry focused group.
This has two benefits:
Firstly, it gets my post in front of more people who potentially have an interest in my services.
Secondly, I noticed an uptick in followers in the days following doing this.
I shared one post which gained more than 18,000 impressions in one group in January and picked up more than 1,200 followers.
The key is joining groups which have a chunk of your target audience and ensuring the content you put in there is action-packed.
Trojan horse commenting
Now this is a tricky one to do well, but you can grow your audience and attract more potential clients by using what I call, Trojan horse commenting.
Most people forget that comments are content. So you can comment on others posts and share insights (just don't promote yourself - that's called spam commenting).
The way this works is simple:
Action-packed content (things people can do or take action on) are one of the most powerful types of content.
Think of it like this, if people would note it down, you've made a very powerful impression.
I find people will come and connect and follow me, just by adding value on someone else's post.
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Headline bait your prospects
Headline baiting building on the previous point. Optimising your headline so that it is clear the value you deliver and for who you deliver it for is critical.
You can use your LinkedIn headline to get prospects curious about what you do...
My headline includes what I do and who I do it for. This way people clearly know how I can help them.
As I comment on others posts, they now see my headline alongside my comment and as a result know my name and how I can help.
One my team's head is
Let's quit cold calling and book more meetings
That's the first sentence on her headline.
Guess who she engages with?
Sales leaders who are in industries where cold calling is prevalent. Most weeks she'll get inbound connect asking to know how we do that.
It's a simple thing but many forget the headline is on every post, every comment and displayed with every message.
Use it to your advantage.
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I found this really interesting thank you. Funnily enough just before I read this I'd clicked to join 4 new industry relevant groups. I posted something yesterday on my own feed but also on a group and it gained nearly 6,500 impressions - I've never done that before!! So, yes I definitely think that there is something in this. Thanks Dean
Marketing
2 年I really enjoyed reading the part about "spam commenting." I see it constantly, and I may have done that a few times myself. I'm inquisitive to learn the LinkedIn algorithm on that, that is to say, if reported enough times, what happens to that comment and the user?
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2 年Hack away Dean Seddon ??
Forrester Acclaimed SaaS Strategist, GenAI Innovator, and Tech Entrepreneur.
2 年Good article Dean. From my perspective, the biggest issue is that LinkedIn are now heavily suppressing user generated content in favour of paid advertising. This is why they made up the term "post impressions" and dropped "views," because members would catch on to what they are up to. Did you know that less than 10% of your 1st gen connections will actually see any of your content published to their feeds? Proper social media is meant to ensure that every 1st degree connection will have your content published to their feed at least once during it's lifetime. LinkedIn pretend that it is essential to make sure that one places the right number of relevant hashtags and make the content compelling enough to attract fast 'likes' or garner initial comments by tagging others, or indeed, what time it is posted. All of this is disingenuous subterfuge designed to make you believe it is your fault for the lacklustre traction of your content, when in fact LinkedIn are purposely suppressing UGC in favour of paid content. I have polled my ecoystem to find out how bad it has become, having run the same post several times over several says and found that around 5% of my connections are actually seeing my content published to their feeds.
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2 年Thanks Dean, for sharing these valuable LinkedIn tips. Although they may seem like common sense, they are often neglected or forgotten, so it's always helpful to be reminded of their importance.