3 LinkedIn features you can use to communicate your offer.

As promised in the last edition, today we’ll go deeper into 3 features that will help you communicate your offer (no matter what the offer entails).

To support my claims, I've analyzed four profiles that maximize these features.

Ryan Musselman , Olamide Soyoye , Adriana Tica , and Hema Pentakota

So, follow along, and you'll gain valuable insights.

Before we go further, you need to understand that offers can take various forms on LinkedIn:

• ?Discovery calls
• Digital products
• Services (coaching, ghostwriting, freelance, consulting)
• Downloadable resources
• Newsletter sign-ups
• Freebies and giveaways

?Now, let's uncover these three key features.

1. Banner

Your LinkedIn banner is your canvas to showcase your identity. And it's a powerful tool to communicate your offer.

Here's how to make the most of it:

• Craft a Call to Action: Encourage your audience to take a specific action. Whether it's connecting with you, exploring your content, going to the featured section, or clicking the notification bell. (It all depends on your goal.)
• Let your CTA use a visual cue that can't be missed like directional cues, color contrast, visual and verbal alignment, or enclosing the CTA button in a box or shape.

Let's look at some examples:

Observations

Ryan uses the banner to direct people to the featured section where his main offer is.

Enclosing the CTA button in a box and using contrasting colors helps it stand out and increases the likelihood of clicks.

Observations

Olamide calls people to turn on the notification bell, follow her, and go to the featured section where her main offer is.

Using the arrow directs the audience's eyes to her CTA, making it more prominent and increasing the likelihood of conversion.

Observations

Hema calls people to connect with her.

Enclosing the CTA button in a box and using contrasting colors helps to get people's attention.

Remember, communicating your offer in the banner is optional. It all depends on your specific goals and strategies.

?

2. Profile Link

Your profile link acts like a signpost. It directs your audience to external destinations where they can engage with your offer further.

To maximize this feature, do the following:

• ?Customize the CTA Text: Pair the link with a customized call-to-action text for higher conversion rates, better user experience, and increased click-through rates. (What action do you need your audience to take next?)
• Clear link title: Ensure the link's title is clear and understandable, facilitating easy and fast audience action.

Examples 1:

Observations

The link is clear, giving people a clue of what they will get if they click it.

The link directs people to his offer - email list.

Example 2:

Observations

The link is clear, giving people a clue of what they will get if they click it.

The link directs people to her offer - newsletter landing page.

(If interested in learning more about marketing subscribe to her newsletter. You'll not regret it. Here's the link: https://www.adrianatica.com/newsletter/.)

Example 3:

Observations

The link is clear, giving people a clue of what they will get if they click it.

The link directs people to her offer-discovery call.

3. The Featured Section

The Featured section is where your main offer takes center stage. Ensure you include a description that talks more about your offers. Show the benefits or outcomes your clients will get from the offer.

To shine a spotlight on it:

• Clarity is Key: Make your main offer crystal clear in this section.
• Less is More: Avoid overwhelming your audience with a multitude of offers. Stick to one or two, keeping it simple and focused.

Observations

Ryan's offer is his product - content system and ghostwriting service.

?Observations

Adriana's offer is her newsletter and her product - email sequence service.

?Observations

Olamide's offer is her product - content to cash and getting to a call.

Conclusion

As you embark on your LinkedIn journey, remember that the goal is to direct your audience toward your objectives, whether it's booking discovery calls, building your email list, driving traffic to your website, or selling your products or services.

So, don't let these opportunities go to waste—make the most of your banner, profile links, and the Featured section to communicate your offer effectively.

That wraps it up for today. If you find this newsletter valuable, the best thing you can do is share it with someone who will enjoy it.

That's all for now. See you next week!

P.S. If you need help:

???? Understanding LinkedIn better for easier navigation and usage, feel free to DM me.

If you want to get notified about my next content piece–hit the bell on my profile. ??