3 Lessons Learned: Day 1 UX STRAT (morning session)

Following the morning sessions at UX STRAT today, I thought to share 3 succinct lessons learned in summary. Check back later today for 3 additional take aways from the afternoon.

1. BX (Brand Experience) is an aspect of corporate and business strategy. The alphabet of lingo UX/CX/XD/Service Design is confusing the over arching experience strategy.
2. Video will assist to capture, curate and story tell life moments and emotion. Be moment-focused and learn to tell stories.
3. Design and test for user behavior, not for user needs. Experience design should be a competitive advantage.

Check out my tweets with slide content for additional insights.

______________________________________________________________________

EQengineered is focused on being the go-to partner for one need: enterprise-grade front end app development.

Please visit our blog for additional content and insights and follow us on Twitter and LinkedIn to join the social business conversation.