3 lessons from Storyblok on crafting deminars that drive results

Storyblok , a leading CMS tool favored by industry experts, hosts a series of product demo webinars (or deminars) for content creators. These sessions are essential for users, whether they're just starting out or have been with the platform for a while.

The key objective of these deminars is to introduce attendees to the platform’s main features, right from foundational aspects to advanced publishing workflows.

Now, despite a positive reception from their attendees, the team at Storyblok identified a few areas they wanted to enhance in order to make each deminar more impactful.

1. Fluctuations in webinar turnout

There was no system in place to ensure that potential attendees received timely reminders and prompts to attend the deminars they’d signed up for.

2. Fragmented event tech stack

Storyblok’s webinar execution was dispersed across various tools — Mailchimp for invitations and reminder emails, Salesforce for registration lists, Restream for broadcasting onto an unlisted YouTube link, and a separate Polling app in order to run polls. The team was on the lookout for a more streamlined solution to executing these deminars.

Here’s how they overcame these challenges:

After switching to Zuddl, the team at Storyblok had all their tools in one place, so event execution instantly became super streamlined!

Here's how they leveraged Zuddl to not only meet their objectives but also surpass them:

1. Better turnout with calendar blocks and automated reminders

The integration of calendar blocks helped not only bring a sense of consistency to the attendance rates but also improved it.

“After the calendar blocker, we’ve seen like a 20 to 30% increase in turnout plus the consistency.” says Kevin Davidson , Senior Demand Generation Specialist at Storyblok.

He also points out how Zuddl’s automated reminders simplified their event promotions — ”The automated reminder emails — people just don’t appreciate how much time you can save by automating that stuff.”

2. Pre-event preparedness with Run of Show

Another significant change was saving scenes before the event happens, which allowed for smooth transitions during the run of show and minimized potential disruptions.

3. Enhanced backstage communication

As pointed out by Kevin, one of the standout features was the ability to “speak to people who are backstage while the event’s live.” Zuddl’s Backstage feature ensured that communication between the team members remained uninterrupted and smooth, even during the live event.

4. Duplicating success became easy with webinar replication

The ability to duplicate each webinar using Zuddl streamlined the preparation process for recurring sessions. As highlighted by Kevin, this feature turned out to be a considerable time saver, allowing them to maintain consistency across multiple sessions without the need to start from scratch every time.

“What’s really great about using Zuddl is that our brand experience is shown — without losing any of it. Because sometimes you go to a different platform and that platform restricts you from doing things whereas with Zuddl, it doesn’t restrict you.” adds Kevin.

Read the complete case study here .