3 Lessons from the F1 for Sales Reps

I have recently finished watching the new F1 documentary series on Netflix, which to my taste is a must watch for any Formula 1 fan. The series focuses on different teams and their drivers, getting an exclusive behind the scenes to everything that goes on in each Grand Prix. While watching this, I caught a few things that can be applied to sales. Here are my top 3 things any salesperson can learn from the Formula 1 world.

TEAMWORK

From owners to team principals, team management, drivers, and mechanics…..Every single person in the team has to perform excellence. All work towards one goal, winning the race. If the driver doesn't listen to the team manager while on a race, he can quickly be in the last place. The same can be said if the jack men or front wingmen take too long or don't coordinate when the car stops.

The above example applies to sales. Every salesperson has to always have in mind the goal he and his company want to achieve. Once he understands this, learning to work with management, colleagues, production, and partners will make the arrival to the goal easier and faster. Knowing how each member of your team works and understanding the basic function of every member will always help you be a valuable contribution to your client.

IMPROVEMENT

The amount of research and analytics that go into the Formula 1 races is amazing. Everything is analyzed and teams work under the clock after each race to improve the car in order to make it faster for the next race. If they don't do such, they will be outworked by the competition.

The way you sell should always, I repeat always be improved. Each client is different; each visit is not the same. Look for the things you can improve, outwork the competition. The market is always changing and evolving you should too.  

RISK TAKING

Nowadays Formula 1 drivers are getting younger. Take for example Lando Norris that at 19 years old is one of the 2 drivers for McLaren. The reason that such young drivers are being selected is that they are fearless. They are ready to take the necessary risks (with precaution) to win any race on any circuit. And such pays off; once you have fear of taking risks it is very hard to be a F1 driver.

In sales, you have to be ready to take risks. There are many opportunities waiting, once the fear of rejection is overpowered.

Like Steve Jobs once said "Stay Hungry"

At SAFI we understand and are always ready to help our customers. Our team members are capable to deliver solutions to our customers, and such is accomplished by an everyday improvement culture. At SAFI we are there to accompany you in every new project when it comes to thermoplastic valves.