3 layers of denial analytics and how they can optimize RCM performance.

3 layers of denial analytics and how they can optimize RCM performance.

Healthcare revenue cycle management is a complex and multifaceted process that encompasses various stages, starting from patient registration to payment collection. Among these stages, denial management holds significant importance as it enables healthcare providers to identify and address the underlying reasons for claims being denied by insurance companies.

Denial analytics within revenue cycle management, leverages the power of data, analytics and machine learning to uncover patterns and trends in claims denials. By analyzing this data, healthcare providers can develop effective best-practice strategies to reduce denials and optimize their revenue cycle performance.

Understanding the Three Layers of Denial Analytics:

Descriptive Analytics: This layer involves the identification and categorization of denials, providing valuable insights into the root causes and prevalent denial patterns. By analyzing denial data, healthcare providers gain a comprehensive understanding of the types of claims most commonly denied, enabling them to tailor their strategies accordingly. For instance, through descriptive analytics, providers can uncover trends such as denials related to specific procedures or diagnoses. Armed with this knowledge, they can develop targeted approaches to minimize such denials.

Descriptive analytics can also shed light on specific insurance companies that exhibit a higher likelihood of denying claims. Equipped with this information, providers can adapt their billing practices and claims submissions to meet the specific requirements of these insurance companies, thereby improving claim acceptance rates.

Diagnostic Analytics: Moving beyond descriptive analytics, the second layer of denial analytics is diagnostic analytics. This layer delves deeper into the root causes of denials, enabling healthcare providers to pinpoint the exact reasons why claims are being denied. Diagnostic analytics involves comprehensive analysis, which may include reviewing individual claims to identify errors or missing information. It may also encompass the examination of data from diverse sources such as electronic health records (EHRs) and claims data, facilitating the identification of patterns and trends that contribute to denials.

By identifying the underlying issues causing denials, healthcare providers can develop targeted strategies to address them effectively. For instance, if coding errors are identified as a primary reason for denials, providers can implement coding training programs or engage coding experts to enhance accuracy and compliance.

Predictive Analytics: The pinnacle of denial analytics lies in predictive analytics. This layer utilizes data and advanced analytics techniques to forecast which claims are likely to be denied in the future. By proactively identifying potential denials, healthcare providers can take preventive measures to mitigate risks and optimize their revenue cycle management.

Predictive analytics involves the analysis of historical data to unveil patterns and trends that may lead to denials. Additionally, it leverages machine learning algorithms to process vast amounts of data, uncovering factors that can serve as predictors for future denials.

For example, predictive analytics may identify a specific insurance company as likely to deny a particular type of claim. In response, providers can adapt their billing practices or collaborate closely with that insurance company to resolve any issues before claims are submitted, reducing the overall number of denials and improving revenue cycle performance.


The use of this three layer denial analytics framework allows for the substantial expansion and scope of traditional denial improvement techniques:

  1. Denial Prevention: Denial analytics plays a crucial role in preventing denials before they occur. By proactively identifying common reasons for claim denials through descriptive analytics, healthcare providers can refine their front-end processes. Accurate patient registration, comprehensive insurance coverage verification, and robust documentation and coding practices are essential components of effective denial prevention.
  2. Process Improvement: Denial analytics can help healthcare providers identify bottlenecks and inefficiencies within their revenue cycle processes. By analyzing denial data, providers can uncover recurring issues, such as lengthy reimbursement cycles or high denial rates for specific services, prompting them to implement necessary process changes. Streamlining workflows, enhancing documentation practices, and optimizing claim submissions contribute to improved revenue cycle performance and overall financial outcomes.
  3. Denial Appeals and Recovery: In addition to prevention and process improvement, denial analytics assists healthcare providers in effectively appealing and recovering denied claims. Diagnostic analytics enables a thorough understanding of the specific reasons for denials, empowering providers to tailor their appeals with the necessary supporting documentation and evidence. By analyzing denial patterns and trends, healthcare organizations can develop robust strategies to maximize recovery rates and minimize revenue loss. This includes streamlining the appeals process, optimizing communication with payers, and employing data-driven approaches to increase the success rate of denied claim appeals.
  4. Integration with Electronic Health Records (EHRs): To achieve comprehensive data analysis, denial analytics should be integrated with electronic health records (EHRs) systems. By combining denial data with patient medical records, billing information, and claims data, healthcare providers gain a holistic view of the denial landscape. This integration enables deeper analysis and identification of patterns associated with specific patient demographics, treatments, or providers. Leveraging EHR data, denial analytics can further enhance accuracy and provide valuable insights for targeted denial management strategies.
  5. Collaboration and Communication: Denial analytics fosters collaboration and communication among various stakeholders involved in the revenue cycle process. Sharing denial insights and analysis encourages revenue cycle teams, coding professionals, billing staff, and clinicians to work together towards common goals. By facilitating interdisciplinary collaboration, denial analytics promotes the exchange of knowledge and expertise, leading to improved documentation practices, coding accuracy, and overall revenue cycle outcomes.
  6. Continuous Monitoring and Adaptation: Denial analytics should be an ongoing and iterative process. It is important for healthcare providers to continuously monitor denial trends and adapt their strategies accordingly. Regular analysis of denial data allows providers to assess the impact of implemented interventions, measure the effectiveness of process changes, and make informed adjustments as needed. By maintaining a proactive stance and adapting to evolving payer requirements and industry trends, healthcare organizations can continuously optimize their revenue cycle management and mitigate potential denials.
  7. Compliance and Regulatory Considerations: Denial analytics must consider compliance and regulatory requirements within healthcare revenue cycle management. Analyzing denial data in alignment with coding guidelines, payer policies, and government regulations ensures accurate and compliant claims submission. By incorporating compliance considerations into denial analytics, providers can proactively identify potential compliance risks, reduce denials resulting from non-compliance, and ensure ethical and responsible revenue cycle practices.




Denial analytics is a critical and evolving component of healthcare revenue cycle management. By leveraging data and analytics to identify patterns, trends, and root causes of denials, healthcare providers can develop targeted strategies to reduce denials, optimize revenue cycle performance, and enhance patient satisfaction.

The three layers of denial analytics—descriptive, diagnostic, and predictive analytics—provide a robust framework for analyzing denial data and developing effective denial management strategies.

By incorporating denial prevention, process improvement, appeals and recovery, EHR integration, collaboration, continuous monitoring, and compliance considerations, healthcare providers can establish a proactive and data-driven approach to achieve financial success while delivering quality patient care.

To learn more about Etyon Thought Leadership, visit https://www.etyon.com/thoughtleadership

Susan McDonnell, RN BSN CRNC CPMB

* Your Practice's Financial Health Hero * I Help Medical & Behavioral Health Practices Turn Financial Headaches into Money Making Dreams

3 个月

Thought provoking delineation and explanation of the “layers” involved and how providers’ efforts might be optimized. ??

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