3 of the Latest Key Social Media Updates
Social media is forever changing which makes it easy to miss an update from time to time. Twice a month, we look into three of the latest key updates from the past few weeks from the various social media giants. Here’s what’s been happening recently…
Meta To Launch Its Twitter-Like ‘Threads’ App This Week
After months of speculation, and?hints of what’s to come, Meta has finally?confirmed?that its new Twitter-like social app, called ‘Threads’, will be launched globally this week.
Well not quite globally. Due to increased data privacy protections
Which is a key focus for Meta, in growing the new app. If Meta really want to scoop up as many Twitter cast-offs as possible, they’ll need good reason to lure them across, which is why they’re making a concerted effort to get?high-profile users posting to the app?as soon as, and as much as possible.
According to?Business Insider, a range of high-profile users have already been sent an on-boarding guide, which advises them to post to Threads twice a day, at least, in order to get accustomed to the new app.
Threads is essentially Twitter, under a new name. Though we are surprised that they’ve gone with ‘Threads’ as the app name, given that Meta?already launched and canned an app called ‘Threads’ just two years ago. See the image below for what the app is expected to look like…
While Threads launch is unlikely to be the end of Twitter, it has the best chance to change the Twitter 2.0 roadmap, which could potentially shrink the scope of Elon’s world domination plans. Stay tuned for EU announcements soon!
Snapchat+ Reaches 4 Million Subscribers a Year After Launch
While Twitter struggles to sell users on the value of Twitter Blue, and Meta expands its subscription offering to more regions, it’s Snapchat that’s actually seeing the most success in the new wave of social subscriptions, with its Snapchat+ option now up to?four million paying subscribers,?a year after its initial launch.
Snapchat+ – which notably doesn’t include a verification checkmark (though it does include a Snapchat+ badge) – offers a range of exclusive add-on features
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?Those add-ons include:
Given the utility that Snap provides for its?750 million monthly active users, these add-ons are of significant value, because they enhance the in-app experience, with customisable elements that align with usage.
Which is why Snapchat+ has seen relatively good take up – though it is also worth noting that four million is only a tiny fraction of Snap’s overall audience. Are you a Snapchat+ user? Is it worth the ￡3 a month or do you think social media subscriptions will quickly be a thing of the past soon? Let us know!…
Meta’s Experimenting with its Own In-Facebook App Store
According to a new report from?The Verge, Meta’s experimenting with its own in-Facebook app store, which would enable developers to showcase their apps, and also facilitate direct downloads for users
As explained by?The Verge:?“Meta’s planning to let people in the EU directly download apps through Facebook ads, setting the company up to eventually compete with Google and Apple’s app stores. The new type of ad is set to start as a pilot with a handful of Android app developers as soon as later this year.”
The move, which as The Verge notes, would apply to European users and developers only, comes in response to the incoming EU Digital Markets Act (DMA), which will require Google and Apple to open up their respective mobile platforms to alternative methods of downloading apps
That could open the door for Meta to take more control over app distribution, and potentially in-app payments as well, eliminating the current restrictions and taxes that the two tech giants place on Android and iOS interactions.
Meta has long criticised Apple’s approach, in particular, on this front – so will we soon be seeing an alternative??
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