3 Kinds of CEO Coaching Clients: Which one are you?

3 Kinds of CEO Coaching Clients: Which one are you?

A coach is someone who tells you what you don't want to hear, who has you see what you don't want to see, so you can be who you have always known you could be

-??????Tom Landry

One of the best ways to tell if you would benefit from coaching as a CEO is to share Landry’s quote with trusted people in your organization or on your Board who want the best for it and you.

When you do, ask them to be candid. Have them tell you what people are not telling you because you don’t want to hear it and what people want you to see but you don’t want to see that would make both you and your organization more successful.

When you have such conversations never become defensive. Instead have them clarify what they mean and give you examples. Then thank them because it took courage.

If you're not willing to try the above, why not?

When it comes to CEO coaching, I find there are three categories:

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Group 1 – Resistant - Need it, but resistant to it

These CEOs would benefit, and sometimes desperately need coaching, but don’t want it.

Often their resistance is because they feel much more comfortable staying in their competence and therefore comfort zone. That causes them to feel confident and in control. Anything that causes them to go out of their competence zone, causes them to go out of their comfort zone, lose confidence and feel out of control. That often triggers resistance.

They are often technically and analytically competent. However they have difficulty giving up control, engendering trust, confidence, respect, safety, admiration, inspiration and belief from their people… or showing confidence or belief in their people.

One of the things they learn from coaching is the difference between being controlling and taking charge of situations without needing to be controlling. When they do that, their people buy into them. When they don’t their people will push back and resist.

They learn humility, integrity, optimism and belief. They don’t allow negativity to sabotage their leadership or their company.

Group 2 – Engaged - Need it, and receptive to it

These CEOs often have significant difficulty in dealing with conflict and compensate for that by either becoming impatient or avoidant. That conflict is either with others or with themselves and they now find themselves in a crisis.?

Furthermore, they want to not merely effectively deal with the crisis, but are motivated to learn tools, skills and tactics to deal with any crisis or conflict they will encounter.

The more they deal with conflict they need to by either impatience or avoidance, the more they reduce psychological safety. That can cause people to feel fearful and underperform in the long term.

Once these CEOs have successfully dealt with a conflict they are handling poorly that has created a crisis, they frequently become motivated to do more.?In helping them develop conflict mastery, they begin dealing with conflicts they have been avoiding for some time.

When that occurs, their relief and self-respect often increase dramatically.

?Group 3 – Proactive – Don't need it, yet still want it

These are the CEOs who are committed to lifelong personal development as much as they are to meeting goals and KPIs.

Usually there has been a life changing transformational event in their life which caused them to see the world differently.?They want to continue the process of unlocking themselves from internal limitations and commit to continued self-improvement.

These CEOs are already admired by everyone but know and want to improve even more.

Many have said that not growing as a person is tantamount to stagnation.

What they sometimes don’t see, that is obvious to me and others, is a role for them in the field of leadership far beyond their current company.

Together we often help them expand their leadership out into the world so that they can improve it as well as their organization.

If any of the above speaks to you or a CEO you know and you would like to discuss, please Message me on LinkedIn.

Morag Barrett

Transforming Teams and Leaders into Powerhouses of Connection and Performance | Keynote Speaker | Leadership & Management Development Programs | Executive & Team Coach | Author of 3 Award-Winning Books

2 年

A great summary and apply to any level of leader - however the ramifications of a CEO who is resistant, or doesn't hear the outside-in perspective, who is no longer curious about how they can raise their game are HUGE - and usually not for right reasons! Any CEO who has the opportunity to work with you Dr. Mark Goulston will elevate their leadership impact and reputation.

John Bates

I Help Great Leaders Become Great Speakers Through Team & Individual Training | Worked With 12,000+ Clients To Become TED-Worthy | 92+ Net Promoter Scores

2 年

Well, I'm all three! But I strive to be #3! Proacitive, don't need it, but still want it. Those are also my favorite people to coach, even though being interested and coachable is totally good enough! :) Great stuff, Mark! I love it!

Meredith Bell

Strengthen the character and communication skills of every leader in your organization ? Host of Grow Strong Leaders Podcast, ranked in Top 2.5% of all podcasts globally

2 年

Knowing your expert skills in coaching CEOs, Dr. Mark Goulston, I know you're successful with all 3 kinds of CEOs. You are exceedingly wise when it comes to hearing what's NOT being said and holding up a mirror with the truth in a way that the person feels seen and understood.

Mary Olson - Menzel

CEO, MVP Executive Development, Executive Coach, Business Advisor, Leadership Expert, Facilitator, Author of the National Bestseller "What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career"

2 年

Always insightful and relevant Dr. Mark Goulston!

Todd Cherches

CEO, Leadership & Executive Coach at BigBlueGumball. TEDx speaker. Author of “VisuaLeadership.” MG 100 Coaches.

2 年

Excellent piece, Dr. Mark Goulston!

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