3 Kick-Ass Lessons on Personal Branding from Kim Kardashian

Lessons on Personal Branding | Public Personality # 5

Whether done consciously or sub-consciously, everyone does self-branding. For, instance, the first impression you give a stranger or how your friends know you are all examples of individual branding. One can learn to harness the power of a personal brand and make it work in your favour. Below are some top class lessons on personal branding from successful icons.

The Kardashians are veritable gurus when it comes to personal branding in 2019. Take even a single page from Kim Kardashian's book and you'll be doing well. The name “Kim Kardashian” is a brand in itself. Kim has made a name for herself in the United States in business, fashion, and modeling.

1. Promote Yourself & Leverage Social Media

The Kardashian family is synonymous with pop culture. They know that they’ve thousands of fans across the globe. So, what better way to reach audiences than online? Kim uses social media, especially Instagram to her advantage to run marketing and personal brand promotions. Shamelessly, if needs be. Kim Kardashian makes sure that people know what's she's up to and what's in the pipeline.

2. Draw People In & Have Endurance

Thanks to social media, it's never been easier to make fans (and potential fans) feel like they are truly part of your world, which inspires loyalty. Update twitter, Instagram, etc. regularly and with photos and thoughts that feel personal. Kim has over 140 million followers for a reason, and that number will only grow. Kim Kardashian has had her fair share of controversy: accusations of dating A-listers for fame and fortunes, sex tapes, and so on. She has always persisted and bounced back even bigger and better. None of the shenanigans seems to tie her down. Her siblings have adopted this trait, too.

3. Re-brand, Branch Out & Team Work

Kim didn't find one thing that works and then stick with it. She is always coming up with new ways to reach people. She's been a reality TV star, an actress and a producer. Not content with just endorsing products, she even released her own range of make-up. Kim harnesses the social connections and business energy of her siblings that merge to form an extensive network. Her siblings reciprocate, and this enables them to reach millions of fans and potential customers of their products or entertainment content. This team work-cum-networking strategy serves to grow the Kim Kardashian personal brand even larger.

Love her or hate her, Kim Kardashian is a personal branding superhero.

*What do you consider as remarkable regarding Kim Kardashian's Personal Branding? Let us know your thoughts below right after that like button!* ??

About the author: Irène Kilubi accompanies thought leaders, makers and pioneers in the realisation of their individual personal brand vision.

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