3 Keys to Writing Marketing Emails That Get Read

What's the point of email marketing if no one reads your emails?

You're about to learn three ways to make sure people read your emails.

1. Decide Your Call to Action -- Before You Type Your First Word

It seems obvious, but the point of email marketing is marketing, not emailing. Every email must end with you inviting readers to take the next step—and telling them what that next physical action is.

Every email has a purpose. What do you want readers to do?

• ·     Buy your special offer?
• ·     Sign up for a free webinar?
• ·     Read your blog post?

2. Introduce Yourself and Why You're Writing

Your email will be part of the deluge in your reader's inbox. Never assume your readers remember why they're getting your emails.

Answer these questions at the start of each email: Who are you? What does your business do? Why should I read this email?

Example:

Hey, Wonderful Reader. Daniel G. Taylor here, the online copywriter for fast-growing companies, writing with three tips on writing emails that get read.

3. Write Like You Talk.

New writers often make the mistake of sounding like a writer rather than using the natural voice they've developed through a lifetime of speaking.

When you write as you talk, your emails sound conversational. Rather than feeling like a marketing message, your email feels like it's been written by one human to be read by another.

Hack:

Speak the words aloud as you type. This forces you to write conversationally. You'll also write faster.

Email marketing appeals because it's cheap and effective. But only if your emails get read. So write your emails in a way they'll get read