The 3 Keys to Success: The Artistic Principles Every Independent Music Artist Needs
There’s a delicate balance between your music, your artist persona, your songs and?the artistic principles that make artists into superstars.
What we’ve discovered over three decades in the music industry is that your music and your sound have to align with who you are. What’s amazing is the connection you make with your audience when that happens.
In fact, there are 3 Keys to transform an artist into a superstar.
And we’ll get into the detail of these keys in a bit. But here there are.
The 3 Keys to Success are:
To start, we need to connect the essence of you with your songs along with the body of work. And that takes a collection of songs around WHO you are and your message that is built upon a set of artistic principles that always work. That’s how you make deep connections with your audience and become an “overnight” success!
Because when you don’t here’s what happens…
You think you wrote a pretty good song – maybe it’s great? You record and release it. You got some good engagement; some people really dug it – but in general, your song didn’t connect in the way you hoped it would.
So you do what everybody does. You blame your lack of marketing reach and dollars. You invest in courses to boost your presence on Instagram and run Facebook ads. You spin your wheels for a year – sometimes years – trying to get your songs to?connect.
And still, you get pretty much the same results. Your songs are not reaching the right number of people; you don’t have enough listeners; you aren’t going viral.
But that’s not the problem.
It’s like a movie that just “falls flat”. In retrospect, the movie director realizes that the script wasn’t strong enough, or the acting just didn’t feel quite right. Or worse, that the actors didn’t have that “zing” – that chemistry that makes “MAGIC”. What the director knows is that s/he can’t go back in time and “fix it”.
In reality, a movie is only as good as its script and the talent and connection that the actors bring to the movie.
And that’s what it’s like with great music.
Because people love?great?music. They know it when they hear it. It moves them. It compels them to listen to it over and over and over again and share it with their friends.
And this is the REAL problem.
Your success in music is?only as good as your songs.
Marketing is not the actual problem.
By definition, great songs “connect” with people. Therefore, if your song is not connecting, it’s not great –?yet.
So, you end up wasting a lot of money on marketing the wrong song.
How do you know if you have the right song? How CAN you ensure that you have the right song? (Because if you keep doing what you’ve always done, you stay EXACTLY where you are right now.)
You need a different approach to find the “MAGIC.” An approach that takes into account the “artistic principles of success.” What’s that?
Our team of A&R and top writers have uncovered the?secret elements?of crafting great songs.
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Remember we talked above about the 3 Keys to Success?
Here they are again.
The 3 Keys to Success are:
Artistic Principle #1. A great song.
I think we could all agree that writing a good song is?relatively easy.
But writing a great song?is not easy or everyone would do it.
How do you write a?great?song? Well, it can be summed up easily.
Other solutions are “left brain” theories, while important, will leave your music lacking the “MAGIC.” Writing clever songs is a good skill but if you are not careful, just being “clever” will leave your songs without that “special something” that truly connects with your audience and catapults you to success.
Artistic Principle #2: A collection of songs that are connected together,?and connected to your soul.
This is the second key in the 3 Keys to Success. Okay, so you’ve written a few songs you think have the potential to be great. That’s the first artistic principle and key to success. You might be right. But are those few songs connected together? And are they connected to a collection of material that connect together — and are they connected to your soul?
Big artists still release albums for a reason. Because it gives people a collection of songs to sink in to and connect to. Releasing singles won’t do it. It’s okay if they are connected to a broader message that is connected to the upcoming album – but without a collection of songs that are connected together and connected to your soul you won’t move the needle the way you could.
Want to come experience this??Click here to learn more.
Artistic Principle #3: The “artistic principles” we use to connect you, your songs and a body of music to your audience.
What I’ve discovered over three decades in the music industry is that your music and your sound have to?align with who you are.?What’s amazing is the connection you make with your audience when that happens.
In fact, it’s the third key to transforming from an artist into a superstar.?And I teach all 3 of these in?The Signature Songwriting Circle.?Click here to learn more.
These artistic principles?always?work. They help you make those deep connections with your audience to position you to literally become an “overnight” success.
You see, people KNOW great music when they hear it. And no amount of marketing or tactics or hoping or praying will make things happen for you without getting your music on that level.
But the REAL rubber meets the road when you implement the artistic principles. They are embodied in the?Signature Songwriting Circle?– this is where we show you the artistic principles. Matter of fact, we work through them with you in real-time over 24 weeks.
Are you ready to transform your music and your life??And sing to thousands of screaming fans singing the words to your songs?
Click here to find out more?and join the waitlist – we open soon.