The 3 Keys to Selling High Ticket Coaching Programs

Many coaches and consultants understand the value of selling high ticket programs. We know that it is the fastest path to creating large sums of cash for your business. When you are selling $10K, $25K even $50K or more programs, hitting your income goals becomes easy.

We also know that there is tremendous VALUE in the actual coaching, after all, the transformation is not in the information, it’s in what you do with that information. 

The reality though is that most struggling coaches are stuck in a cycle of feast or famine. Often times this is because they are undercharging or billing by the hour. With the right strategy, you can easily 4 to 10x your prices and attract better clients who see your value and have the means to pay you top dollar for your time.

So how do you make the shift to selling ultra high ticket programs?

#1 Your offer must be transformational 

Many coaches make the mistake of selling information. Information is great but people don’t buy based on information alone. Your clients need guidance and a clear system for getting the results they desire. It should be step-by-step and take people seamlessly from where they are struggling to where they want to go.

Your offer should be outcome based and focus on the transformation it creates in your clients’ lives.

My client Trea Tijmens is a Dating Coach & Matchmaker. She sells programs for upwards of $45K to help successful men find their perfect match. In July alone, she sold over $140K in services. No matter what your niche is, if your offer is transformational, you can sell it at a premium price.

#2 Your offer must have a high ROI

A high return on investment is essential when selling high ticket programs. This means that even if a client invests $10K with you, the return is far greater than the investment made. Think about it like this, if you paid me $10K and I could help you turn it into $100K, would it be worth it? Yes? YES. 

Some coaches, especially those in the “non-wealth creation” niches have limiting beliefs around being able to charge five figures for their programs. This is simply not true.

It’s all about how you position the transformation.

Take a Relationship Coach for example. If a couple invests $10K, even $25K to save their marriage, that’s way cheaper than going through divorce and losing hundreds of thousands of dollars.

#3 Your offer must connect to the right people

If you are struggling to sell your even your low-priced programs to people who dont have the money, then market to people who do. Often times when an offer “isn't landing” it’s because either:

1)Your messaging is off

2) Your sales conversation needs work

3) You simply are marketing to the wrong people. 

When you market to the right people with the right message to the right offer, you will have your dream clients line up to work with you.

Now you just need to understand how to hold a powerful enrollment call to bring them onboard as a client. I promise it is much easier to sell a five figure program to someone who raise their hand to work with you than someone you cold-pitched on messenger. 

When you understand how to build offers that connect to your dream clients, you will never have a shortage of leads.

Want to learn more about selling high ticket coaching, consulting and other serviced-based programs? Go here.

About the Author:

Jessica Yarbrough is a Business Consultant and Strategist. She has quickly developed a reputation of being one of the top consultants for entrepreneurs wanting to become in demand experts who sell high value products and services.

Jessica is a genius at showing entrepreneurs how to rapidly raise their value, build their credibility online and attract high paying clients. She travels the world teaching and inspiring entrepreneurs and helping them grow their influence and make the income and impact they desire.