3 keys to reducing stress in your business this holiday season

3 keys to reducing stress in your business this holiday season

As you may know, running a business ain't easy. ??

That’s why I'm sharing 3 keys to help you reduce the stress you’re experiencing between 52,184 apps, an untenable to-do list, and a busy holiday season.??

The 1st ?? to reducing stress in your business is to determine the professional season you’re in.

A professional season = your biggest focus area within a period of time that you specify.

Depending on your season, you may have an offer, and if so, it should be powered by a funnel, which is just a series of steps for people to take as they engage with your brand.

For example, a season of acquiring new clients needs a transaction funnel.

A research season needs a funnel containing a library, bookmarks, and analyses.

A podcasting season needs a funnel containing an application, a follow-up sequence, editing, promo, etc.

If you need to convince someone to take an action, you need to convert them.

The 2nd ?? is to focus only on one (1) funnel at a time.

If you need to convince someone to take an action, all the steps leading up to that involve smaller conversions--all of which make up a funnel.

And usually, you need to host what you’re offering online somewhere.

That offer should be the star of the show and should have its own landing page.

I build mine pretty quickly and make my offers compelling with just 4 essentials:

  1. My offer
  2. An image or video
  3. Some copy
  4. An interactive form

Boom: my offer is up, and a new part of my lead gen funnel is activated.

The 3rd ?? is to make it easy for a digital handshake to happen.

Whenever we need our leads to interact with us online, and they do, that’s a digital handshake; your visitor is basically saying...”yes, I want to do business with you.”

With your offer up, consider whether it feels like you’re extending your business’ hand to forge a bond and if it’s easy for your lead to meet you halfway.

What I love about a company like Leadpages ?is, that it integrates well with other brands, while giving me various ways to make digital handshakes possible so that my visitors interact and convert.

I invite you to reduce stress in your biz and boost your landing page conversions with Leadpages’ free Landing Page Lookbook, containing 30+ examples and expert advice.

You can get that at the link in the comments...

Darnell Brown

Growth Strategist | Community-Builder | Designer | Wunderkind ?? Helping creative business owners tell stories & make an impact ?? Grab my free playbook: "Amplify Time in Your Creative Business"

11 个月

Get the Landing Page Lookbook at try.leadpages.com/lookbook2023

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