3 Keys to improving your hiring process!

Companies can use their business brand to communicate to customers through their managers, especially when the brand presence is worldwide. The principal motive for an employer brand is to differentiate you from competitors to hire from the same talent pool.

A strong business brand shows employees are happy and connected, which results in a great holistic experience and a great reputation. The best way for us employers to communicate with our employees is to foster meaningful connections and enable them to create positive experiences. It also reinforces the time an employee stays in that company, leading to successful and continual growth.?

Writing better job descriptions

A great job description contains both the marketing side of a position—what it's like to work in that particular company, and what its culture is like. It also describes the reality of working in that role—what skills are important for success. The way you present an open role to the market is key to attracting candidates.

Recruiters and hiring managers should take extra care to write clear, detailed job descriptions. Here are three steps to ensure you're writing great ones:?

1. Mention the job title in the summary.
2. Explain the reporting structure of the position.
3. It's a good idea to explain any acronyms or abbreviations you use at least the first time you introduce them.

Answer Candidate FAQs

During an interview, you need to give your candidate permission to ask you questions. The length of your answers and the factors that influence them can maintain the candidate’s attention and show you’re a strong communicator. Understand the factors that influence your answers—and explain more when necessary.

Social media for recruiting

Take advantage of the possibilities provided by social media in recruiting. To build a company's reputation and attract new talent, it is essential to build an active social media funnel of talent.

With the help of social media, you can promote your culture and get the message out about your open positions in an engaging way that feels friendly. Recruiters can act as brand ambassadors, and promote one’s company to a large talent pool through social media.

- Kajal Sabherwal