3 Keys for Authentic Networking
Rebecca Williams
Public Speaking, Presentation, & Storytelling Expert & Trainer | Leadership Communication Coach | Adjunct Lecturer at Stanford GSB
Does the thought of networking make you feel a little sick to your stomach? True Story: A few months ago, I found myself at a house party so overwhelmed that I ended up standing behind a large plant for part of the night avoiding people.?
Yes, really. (It’s okay to laugh—I am!)
You might think, "Wait, aren’t you an extroverted communication expert?"
Yes, but even I struggle with feeling connected—especially at networking events and parties.
There’s this little script that sometimes runs in my head: "I don't have anything to add here. They're going to think I'm weird."
For years, that voice held me back, keeping me on the sidelines. But with time, meditation, and coaching, I've learned to turn down its volume.
And here's the truth: I’m not alone. Many people—at all levels of professional success—grapple with these same doubts.
Just yesterday, I worked with a client, a Chief of Staff at a mid-sized multinational, who felt nervous about networking because he worried he wasn't "adding enough value."
During our role play, his anxiety led him to ask question after question, turning the conversation into an interrogation.?
While his curiosity was genuine, it left me feeling exhausted.
THE BIG PRINT: i.e. If you take one thing away from this post it’s that…
When we’re under pressure to "add value," we can forget that the greatest value is connection itself.
Instead of trying to impress, try this:
TAKE IT FROM… Lama Yammine Hocks, ex-banker, founder and investor.
I met Lama at a conference in Vienna in 2023. I was struck by her ease of connecting with people at the conference, and since then by her ability to genuinely connect with people on Linkedin too.?
A few years ago I interviewed her about the art of networking, imposter syndrome, and confidence. When it comes to conferences, Lama stays focused on keeping connections authentic.
“In a conference situation, I do not force myself to talk with people that I'm not easily drawn to.” —Lama Yammine Hocks
It’s important to remember that when it comes to networking, the more curious you get about people, the better your networking will flow.?
Here’s a simple formula you can use when engaging in a networking conversation:
1 . Introduce Yourself - Note: You can swap #1 with #2.
2 . Establish a Point of Connection: compliment, noting something you can see, etc. - Eg. “I see you’re wearing a University of Michigan shirt. Did you go to school there?”
3 . Transition into a professional topic - Eg. “What brought you to work at X company / this conference?”
What about you? What’s your go-to strategy for establishing authentic connections when networking? I’d love to hear what’s working for you.
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I help brands create content that connects and converts | Brand Leader | Creative Director | Award-winning Filmmaker | Advisor on Strategy, Messaging, Design, and Content Creation
3 天前? I don't have anything to add here. ???? They're going to think I'm weird. (But that's because I love your artistic expression) And love: connection > "adding value"
Executive Leadership Coach | Speaker & Author | Optimizing Energy & Influence for Peak Leadership Performance
3 天前This article beautifully captures the essence of authentic networking, Rebecca! ?? Indeed, genuine connections often hold more value than trying to impress. Staying present and seeking common ground can transform our interactions. Thank you for sharing these insights! They remind us that vulnerability can lead to meaningful relationships.