3 Key Strategies and Tactics Proven to Drive Traffic to Your Blog

You have put in so much time and effort on your blog. Now, that it’s up and running, it’s time to move on to the next phase – increasing its traffic.

Generating blog traffic is a challenging task and when you are new to blogging, you might not know how to begin the process or where to start. Even if you’re a seasoned blogger, you might also need some pieces of advice in driving quality traffic to your blog.

To help you get started and take your blogging efforts to a whole new level, we’ve put together three effective techniques that will bring your blog loads of traffic, improve its readership, and ultimately take it to greater heights. And the beautiful thing is that they are all free!

Three Key Strategies for Improving Blog Traffic

Strategy #1: Strategize Your Content

Ever wondered why “Content is King”? Because content is your voice. It’s your story – the very thing that speaks about your brand. It delivers your message to the world.

When done effectively, content brings in new sales and customers, increases brand awareness, boosts engagement, and drive quality traffic.

“Content is the backbone of any drive to interact with your readers or customers. It is the most important opportunity you have to impress the reader with your knowledge, expertise or ethos. The quicker publishers realize this, the quicker their websites take the place they expect in the industry of their choice.” – Shai Aharony, CEO at Reboot Online

This is exactly why strategizing your content from the get go is essential.

Increasing blog traffic all begins by creating fresh, original and high-quality content. While there are a myriad of ways you can develop content, only when a content appeals to your target audience will make it effective.

Remember, no matter how beautifully-written your content is, if your readers don’t find it interesting, your efforts will just go down the drain.

That said, be more strategic with your content marketing efforts. Consider what your readers and visitors love. Take time to analyze your previous posts and find out what generated the most traction.

Learn from what your competitors are doing

You might also want to look at your competitors’ blogs and see which of their content received the highest engagement. You can even ask your friends what they think about your content.

Again, you have a ton of strategies to choose from that could set you off to a great start. Whatever approach you take, always remember that content could only turn out great when you put your audience in mind.

Now that you understand the importance of strategizing your content, let’s find out how you can make it engaging.

Tips for creating an engaging content

Crafting engaging content that converts takes up a huge part of your content marketing efforts. Sure, content comes in different shapes, sizes and forms. But only the impressive ones can inspire, educate and compel your readers to take action.

Tip 1: Use appealing visuals

The common expression “don’t settle for anything less than you deserve” extends true when producing graphics for your content. Incorporating eye-catching images is a surefire way to catch your customer’s attention and make their stay longer.

In fact, when your images are interesting, your visitors spend more time looking at them that they do reading the copy on your webpage.

Tip 2: Display your victories

Everyone loves a good story, especially one that touches our hearts. Let the world know about your success stories by posting testimonials, reviews, and feedback from your customers.

Rather than hide these glowing statements of adoration, put them up on your blog. This way, you can positively impact your customers’ buying decisions and increase word-of-mouth referrals.

Tip 3: Reward your loyal followers

Who doesn’t love freebies and giveaways? Engage your followers by offering some kind of content takeaway for free on your blog. These might take the form of white papers, insightful guides, industry cheat sheets or how-to videos.

Giving away valuable information that are less likely to be found somewhere else makes your audience more responsive to your messages. Also, you might want to ensure that these content are downloadable so you can capture the details of anyone who gets them.

Tip 4: Follow the trend

It is a natural human behavior to follow a trend. People love to be on top of all things trendy. Using Google Trends, you can easily find trending terms online. It can even help you look for popular keywords around your niche.

With this tool, developing content that will keep your readers informed and ahead of the game comes easy. Trending topics is also a great way to captivate your readers’ attention and give your post a huge traffic boost so never miss out on this strategy.

Tip 5: Keep it conversational

Write as if you are talking to your best friend so your writing will flow naturally and be more compelling. When it comes to less entertaining topics like big data and algorithms, you will want to keep your tone conversational to keep your readers interested.

A good way to do this is by starting with a story. Blend a conversational tone with hard facts. Talk about key points but skip out on overly technical details. Lastly, pick an angle that everyone can relate to.

Tip 6: Urge your readers to make a move

At the end of the day, you will want your content to reach your desired results. So how do you make it possible? Ask your readers to take action. Be blunt what you want them to do.

There are literally hundreds of CTAs you can use. You can ask your readers to subscribe to your newsletters, claim a free trial, download a free eBook, or join a webinar. With CTAs, you give anyone who visits your blog a clear sign of where to go next.

Strategy #2: Promote Your Blog

A huge chunk of your content strategy should go to promotion. You have tirelessly devoted your time and effort on your blog, it is only necessary that you promote it. We round up the best tactics for promoting your blog effectively.

Tip 1: Create eNewsletters

Crafting email newsletters is a wise move to encourage your subscribers to visit your blog. It is also a good way to bring old visitors to your blog. Feature your best posts in your weekly or monthly newsletters. Just make sure to include a button that leads readers to your blog.

So, how do you create eNewsletter your customers will want to read and share?

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About Jeff Pulvino

JEFF is a digital marketing strategist, a business consultant and a serial entrepreneur who has built, managed and consulted with numerous corporations in various industries for 20+ years.

He is the co-founder and CEO of Boost Media Group, a full-service digital marketing agency based in Sacramento, CA, and Fitness Media, a digital marketing agency that helps experts in the health, wellness and fitness industry turn their expertise and influence into a profitable business.

Jeff also co-founded CoSource, a co-sourcing company that helps business owners build a high-quality, reliable virtual team for lower costs.

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