3 Key Content Marketing Considerations You Can’t Ignore in 2019

What can we expect of content marketing in 2019? To best answer this question is to think of content marketing as an organism that’s continuously evolving in a changing digital environment. And one of the most significant changes that we will experience going forward will be the way big data is collected.

With the appearance of digital media, marketers gained access to unprecedented amounts of data. It included everything from the items people usually purchase, to the pages they regularly browse, as well as what they say to others over the internet. This information has radically transformed the way content marketing functioned over the past several years.

But with more recent developments such as the Cambridge Analytica incident, data breaches from Equifax, and Mark Zuckerberg appearing before Congress, it’s becoming increasingly more apparent that big data collection is no longer the path to take. Some governments have already stepped in to mitigate the situation. New data privacy laws such as those in California or the European Union’s GDPR attest to the fact that data collection is no longer what it used to be.

With that said, how will content marketing look in 2019? What are the trends that will dominate the near future?

Check out the Infographic related to this article here.

Video Content

Sometime during 2019, the video will make up over 80% of all customer-oriented traffic circulating over the internet. As a consequence, video technology is more available and affordable than ever before. Likewise, with video software often offered at a freemium, video content is much more accessible to even the less tech-savvy business owners, or those on a limited budget. It should go without saying that investing more of your time and energy into this type of material will be worth your while.

Numerous video production agencies have also entered the market, following the increased demand for video content. These agencies specialize in everything video-related and will generally provide you with numerous types of content. These include both short and long videos, testimonials, promotions, behind the scenes, how-tos, etc. As part of your video content marketing strategy, you should diversify your content but not at the expense of consistency in terms of style, voice, and posting frequency across all touchpoints and social channels.

Long-Form Quality Content

There’s always been a debate between producing less material but of higher quality as opposed to more, shorter, okayish one. And for a while, the second option seemed to come on top. But in more recent years, particularly with Google’s new Rankbrain algorithm, long-form content is winning out. 

-- Please continue reading the entire article ContentMonsta.com --

A. Lee Judge is a digital marketing strategist, personal brand consultant, and co-founder of Content Monsta - a digital marketing agency focused on utilizing digital content to build personal and business brands.?