3 insanely seductive marketing tactics I've been a fortunate victim of.

Have you ever been the victim of just plain good marketing?

Meaning, what you heard, what you read, and what you saw was so good that it sort of had this invincible hand effect where it grabbed your fingers and forced you to click "next" into the checkout page?

And you're sitting there with yourself thinking, "but no wait, I can't! I shouldn't!" So you spend 15 minutes there idling on the check out page with your credit card details all filled in, trying to justify to yourself why you shouldn't click that "purchase now" button.

Does that situation sound familiar to you?

Well, that's what this marketer guy did to me.

He had my heart beating. My credit card information already in the fields of the check out form. My finger was lingering half an inch away from the "next" button. And I was just straight-up stressed.

"Should I seriously drop all my money on this program? Or, should I save it in my savings account because with this whole coronavirus situation we've got going - I can lose my job any minute?"

I spent a good 10 minutes debating the two. Almost like a back and forth tango dance.

As I kept debating and debating, it then dawned on me...

I was the victim of some really good marketing.

And the culprit behind all this marketing madness?

This guy...

His name is Billy Gene and his company is called "Billy Gene is Marketing".

And I've got to say.. he seriously knows what he's doing.

So let me break down for you the 3 clever marketing tactics that he used to nearly have me rip a huge hole in my wallet.

Tactic #1: He has an amazing freakin' offer

I realized after reading "Sell Like Crazy" by Sabri Suby the number one factor that pulls in sales is not your marketing, it's your offer.

You can do all the marketing in the world but if you have a crappy offer to give someone then, I've got news for you, it's not going to sell.

In this case, Billy Gene was announcing his new program where he would document himself building a business from scratch and scale it to $10,000 in just 1 month. With no finance to support him, without having his personal brand backing him up, and all while going through the coronavirus recession.

When my eyes read that, I swear to you - I was drooling.

You mean to tell me this super successful guy I look up to, will literally show me EXACTLY how he'll scale a business to 10k even with all those restrictions? Imagine how much I'd learn from that!

I was instantly sold.

Here's the Instagram pictures he posted that got me hyped:

So, think about what you're selling, is it something people will trample over others to get?

If not, how can you make it so?

Tactic #2: Let your customer sell for you

The next day, as I was going on about my regular life, I got an email notification on my phone.

Curious, I decided to open up the notification to see who it was from.

It was the man himself again - Billy Gene.

Damn it Billy, why won't you leave me alone?

I quickly skimmed the headline of the email and it caught me instantly...

I couldn't resist...

How in the world am I not supposed to click that?

So I fell in, I clicked open the email only to find something I wish I never saw.

It was a screenshot of someone who just completed day 1 of the program boosting about how the program was well worth the money - in just the first day!

Are you freakin kidding me?

So I ended up clicking the link into the sales page and I caught myself doing the tango with the "purchase now" button all over again.

*facepalm*

The takeaway from tactic #2 is this - let your customers do the selling for you.

Tactic #3: Raise the prices just a little to scare them

I've got to be honest with you here.

I've previously bought a course from Billy Gene a while back.

And it was 100% worth every dollar I spent on it. So, to be honest, it's not that I don't trust this 30-day program that he's selling to be good, it's just that - I could be saving this money in my savings account in case I lose my job in the next 7 days.

But, in regards to the course I bought from him a while back, here's the interesting thing he did to me that convinced me to buy it.

You see, he announced that he was giving a massive 90% (I can't recall the exact number) off discount on a mega course package- for just this one day alone.

My mouth was drooling, yet again.

I went on the sales page of the course and saw that it was only 40 bucks. 40 bucks? That's nothing! But, I was still hesitant about getting the course. Why? Because I didn't know if it was worth it.

But truth be told, I was 99 percent convinced I needed the course, especially since it was so cheap...

But I decided to chicken away.

The next day comes around and I knew I missed the 90% off discount but, out of curiosity, I decided to check the sales page to see if that hefty 1 day only discount was just a scam.

It wasn't. Instead, the price went up.

By 10 dollars!

The only thing I could think to myself at that moment was "if I don't buy this now it'll go up all the way to the hundreds range, I need to act quick!"

So I ended up buying the course and it was 100% worth every penny I put into it.

Fast forward now to this 30-day program he's offering, can you guess what he did?

He did the exact same thing!

You see, day 1 of this 30-day program was completed but I was feeling some serious FOMO in me.

So I decided to casually check the sales page again.

And there you have it, he increased the price by about 10 bucks again!

And you know what he said in the description?

"YOU MISSED THE EARLY BIRD PRICE! BILLY'S 30 DAY BUSINESS PLAN AT $97 HAS EXPIRED... BUT WE WANT TO GIVE YOU ANOTHER CHANCE TO REGISTER AT $110! THIS IS YOUR LAST CHANCE.."

Here's a screenshot of the page:

Plus he included count-down timer - how can anyone possibly resist such a tempting thing like that?

So the takeaway from tactic #3 is - up the price of your offer just a little to scare your prospects into buying.

Conclusion

You might be wondering if I ended up buying his 30-day program or not.

Yes, I did.

But want to know the funny thing?

I bought it right as I was writing this conclusion section.

Just goes to show - that's the power of really good marketing.

Thank you Billy.