The 3 IMPORTANT Lessons from The KING of Scale ?? (Sharran Srivatsaa)

I wanted to share with you the three most important lessons that we have learned from my good friend and business partner, Sharran Srivatsaa. If you don't know Sharran, he is one of our featured millionaire mentor speakers at the High Status Summit in California. I've known him for three years now and he is unlike any other entrepreneur that I've ever had the pleasure or the privilege of knowing.

When I first met Sharran he was working with this real estate company, Teles Properties. When he first started there, they were making $300 million. He sold it five years later when they were doing revenues of $3.4 billion a year.

Do you understand the time, effort, detail and skill it takes to scale a company to $3.4 billion? I'm not sure most people understand. Sharran understands. Sharran has done it.

I've had many lunches and dinners with Sharran and I've learned a lot from him. It's helped me in my business and there's been a downstream effect in my clients so I want to share some of that with you right now.

1.      So first thing I learned from Sharran is transformations don't happen in isolation.

You have a goal right now. Maybe it's a business goal, a lifestyle goal, personal goal, relationship goal, whatever the goal is. Are you going at it alone? Are you doing research on your own on YouTube, Facebook, books, Amazon, wherever it is? Are you making your plans on your own? Are you executing on your own?

If you are doing everything on your own, there's no place for feedback. There's no support, there's no people you can bounce ideas off of or work your plan with. Or even stress test your plan to find out where the holes are that you can't see and your blind spots.

If you are doing this alone, you're costing yourself years and probably money too. The ability to time collapse when we get a coach, a mentor or just a good group of people around us, it shortens everything.

So that's the first lesson. Transformations do not happen in isolation. You want to make a transformation. We all do. We're going to need the right people around us.

2.      Next thing, figuring out and working on your core messaging pillars.

Here's what I mean by this. Sharran has certain things that he says to himself, his team and his family over and over and over again. For instance, transformations don't happen in isolation, that's one of his core messaging pillars.

Another one, you'll hear him say a lot, is good process drives good results. Or relationships are 100% my responsibility. He has certain things that he says over and over that are rules in his life and guiding principles that he shares with his team and family to help them, that he follows religiously himself.

Because he's gotten them down to a soundbite, just one sentence, they're easily remembered. They're easily repeated. So if you're lost, you don't know what to do in this situation, you can remember one of the soundbites, one of these core messaging pillars and that’s all you need to align yourself.

Back to good process drives good results. If we're not getting good results, we ask ourselves, well, what is our process right now? Could it be better? Are there checks and balances we need? Is there inefficiencies here? You start thinking in the right direction because you know your core messaging pillars.

Of course there's a side benefit here. If you are a coach or a consultant, you're a service provider in any way and you have a platform, a personal brand online, getting good at your core messaging pillars is really, really important.

Gary V. is someone that a lot of people know. He's got a few core messaging pillars like “Hustle” or “Got to grind”. You want to have these core messaging pillars and you're not going to sit there and draw them up. They're going to happen through constant feedback.

It doesn't matter if you're a coach or not. If you have a business and you have employees, you are a coach, your team members, your employees, etc., you are coaching them. They're the ones who are going to help you realize your vision. You need them operating to the best of their capabilities. Tapping in to the Everest of their potential as well, just like you. You're always coaching, whether it's clients, team members, family.

So you figured this out by talking with these people, coaching them and you find, “Wow, Hey, that thing I said there worked really well”, “Let me write that down. Let me remember that. Let me say that more often”.

I would rather you have a hundred great things that you say only, then you saying 1,001 different things constantly and it's all over the place. In my experience it is much better to know your core pillars and know how to communicate them in a very profound, memorable fashion. So that's number two.

3.      Last but not least, good process drives good results.

I don't know how many times I've heard Sharran say this. I think it's 652…You want better results with your client, you want better results with your marketing efforts and your ads, and you want better results in your life. I don't care if it's fitness, it's relationships, good process drives good results.

I'll give you an example.

If you are scaling to, let's just say, two a million dollars a year in your business, you may not need great processes in your business because you may have the ability to do everything that your business requires. You may write the copy, run the ad, service the clients, do the customers support through the retention stuff.

You may do all of it yourself because you don't have that many customers or clients at $1 million a year. You don't necessarily need good process. Now you should have it because what happens if you get hit by a bus? The whole business dies and then no one can come in there and run the business for you because no processes were documented. But if you're trying to go from 1 million to 10 million, as I will say again, you need good processes in your business.

For example, in my business now, I might be the best at doing a lot of things in that aspect, but I am not an octopus. I have two arms and I have bandwidth limits like any human being. I can't write all the email copy, webinar copy, ad copy, run the ads, do the customer support and edit the videos.

I can't do everything so I need people. And for those people to be able to carry out what they need to do, they need a good process to follow. Step one, step two, step three.

When Sharran was scaling Teles from 300 million to 3.4 billion, one thing he would do as a good process was, he knew all the people in his business who were involved in a deal flow and lead generation. He didn’t necessarily teach them, he set up a call where him and all these people got on a 10 minute daily huddle call every morning and he would just go around and it was very simple.

It was how many leads did you generate yesterday? What is your target for today? And everyone in front of everyone else had to answer this question and travel. Go around one by one. First person generated four leads yesterday, going for four again today. Okay, next person, how many did you generate yesterday? And so on.

Sharran doesn't have to say anything. He doesn't have to condemn or criticize this person. Just the fact that in a group of all of your peers, seeing that they generated three or five or seven leads yesterday and you came up with a donut, how would that make you feel? Not very good, right? You feel embarrassed. You feel like maybe you let yourself down. Maybe you let your team down and so that day you're going to be extra motivated. You're going to make magic happen.

That daily huddle, 10 minutes, we all go around, we answer those two questions, that is a process and good process that drives good results. Now you're not going to read about a good process like that in any business book because these processes are unique to a business needs at any given moment.

So just to recap here; transformations don't happen in isolation, establish your core messaging pillars, and good process drives good results. Three of the many lessons I have been fortunate to learn firsthand from my very good friend Sharon Srivatsaa.

-  Jason Capital

Recognized Top 100 Entrepreneur By The White House

Best-Selling Author, Guest Contributor To Forbes, CNBC, Entrepreneur