3 Important Follow-Up Emails For eCommerce Stores

Now that you are an owner of an eCommerce store, you will have to keep the customers you already have happy and satisfied, so they will continue to return; however, you will also need to attract new customers as well. Although the products you carry are popular with almost everyone, sometimes owners must take further steps to keep their customers returning.

During a time like we are having with so much going on in the world, consumers are having lots of different concerns, including distractions they must cope with. This does not mean for you to simply give up; in fact, it means just the opposite. Now, more than ever is when you should follow up with your customers, reassuring them and encouraging them. They are going to appreciate a brief reminder from you, and it keeps them remembering to shop at your store.

Follow-Up Emails Are Significant for Your Business

A higher return on investments (ROI) is generated through email marketing, and it is better than other marketing efforts like your social media, which generated $38 on every dollar spent, according to an insight study performed by VentureBeat.

It was found through a MarketSherpa study that 72% of consumers would rather companies (and business owners) communicate through emails with them, compared to the 17% of consumers who prefer to communicate with through social media.

There was an Adobe study that had highlighted the Millennial's enduring obsession, especially with emails. Where it was shown that those in the age range of the '20s and '30s were spending 6.4 hours daily checking on their emails. Email is a flexible means of communicating, and it is nearly a universal medium for communicating that is going to continue. These days, nearly everyone has an email address, and there is not under any large corporation or company's control. Sending emails has become the main way for people to keep in touch and so easy to use.

The problem is that when it comes to prioritizing emails, store owners do not know about it. There are, however, three automated emails that all eCommerce store owners need to have set up so that they can benefit from them without putting forth much effort.

They Are:

• The win-back email
• The welcome email
• The abandoned cart email reminder

1. The Welcome Email

When a customer joins your list, the "Welcome Email" is the first email a customer receives from you. The name says it all; not only does it give you the opportunity to introduce your brand, but it is also used to confirm their subscription and to welcome aboard.    

Customers appreciate receiving emails after signing up to receive Newsletters or if they are only making a purchase. So, you would not want to discourage them by not giving them a reply. It is best to have it set up where they will receive an email from you within an hour of their purchase or signing up; this way, it is still fresh on their mind. 

According to Emma, there is generally a 50% open rate for "Welcome Emails." In fact, it has been found that there is four times the open rate for emails, as well as five times for the clickthrough rate, for standard email marketing campaigns, according to WordStream. Powerful huh!

Example:

A welcome email should cover all the basic stuff: the email will usually offer different ways to communicate with one another, such as via social media, perhaps showcase an outfit, and confirms the customer's subscriptions. Furthermore, emails generally include offers for their customers, such as a coupon code that lets shoppers have an additional $20 dollars off when they buy again.   

2. The Abandoned Cart Reminder     

The average number of online shopping carts that were abandoned during 2018 was 75% of all shopping carts used. Which covers a lot of different sites where people were shopping and adding things to their cart, and for one reason or another lost interest, closing their browser. However, due to the cart abandonment email, it gives you a chance to get the customer interested again and get them to come back and finish checking out.        

People who take the time to read their cart abandonment emails cover 46.1% of all the cart abandonment emails sent out, while another 13.3% will click inside of the email, and from those who click, there will be 35% of them who end up purchasing a product, according to the SaleCycle.

For instance, an abandonment email enables you a way to remind customers exactly what it was they put in their cart, including images and their price. The link to their cart and items can be linked within the email, as well as a link to your contact page in case your customers have questions or some other issue.    

The Win-Back Emails

A win-back email can be used for the customer who has not been active for a while.

Many of the eCommerce businesses today will have a list of emails of their customers and a list of the ones that have not been to visit in a while; it is these customers that you want to reach; remember, these customers were once interested.

Let us put it this way, it is easier to encourage a previous customer that knows what your brand is to visit again than it is to convince a new one too. All you must do is encourage them to come back and see your newest products.

The win-back email should include an incentive such as free S&H or a discount. Also, include an expiration on the discount offer and if you need to, send another email several days prior to the expiration date expires. Many businesses send phrases such as "when will you be visiting us again?" Miss your visits." This helps to remind the customer they have not been active on their site for a while.

Do Not Leave Your Customers Hanging!

With automated emails, you can be relieved of stress overload, and at the same time, ensure follow-up emails are delivered to the customers at the proper time. The 3-emails this post is regarding, such as the welcome emails, the win-back emails, and the abandoned cart reminder emails, is a way for you to welcome old customers back to your site, welcome new customers, and re-connect with them due to loss of interest.