3 HUGE AI Announcements from Google, Microsoft & ChatGPT | The Friday Club | Ep 231

This is a pretty big deal...

Just before we get into this newsletter, I know I keep banging on about AI, but just to give context...

I truly believe that these advances in AI are the start of something that is going to be as big of a shift in the way we work as when the internet was invented.

It's especially important that marketers & business owners keep up to speed & embrace this tech &?I'm going to be here with you, sharing everything we learn about AI from a business/marketing perspective.

This week there were 3 huge AI announcements, 1)?Google brings AI to workspace, 2)?Microsoft launches Copilot?& 3)?ChatGPT launches ChatGPT4.

Thought for the day: ?? If you want your potential customers to take action, you need to make them FEEL something...(see more?below).

New Knowlton Content

1. [Podcast/Video] 10 things we bought that helped 25X our revenue

2. [Video] So annoying when people do this on LinkedIn

3. [Video] What on earth is cybersqutting?

4. [Video] Unpopuar opinion about AI...

5. [TikTok] How we are using Descript & ChatGT to repurpose pods

6. [LinkedIn Post] 5 TikTok lessons after 6M views

New Content (Non-Knowlton)

1. [LinkedIn Post] Quick summary of ChatGPT4 updates

2. [Video] ChatGPT4 can code a website from a drawing

3. [Thread]?Incredible ways people are using ChatGPT4

4. [LinkedIn Post] Copy & paste 'prompt maker' for ChatGPT4

5. [LinkedIn Post] How to make money using ChatGPT4

6. [Tool] Make your own free video email signature

7. [TikTok] How Logan Paul got 100M views for free

8. [LinkedIn Update] LinkedIn expands it's AI tool

9. [LinkedIn Update] New 'Podcast Academy' launched

10. [Meta News] 10K more jobs being cut

In other news...

-?If you get any value from this newsletter or our podcast, please can you check out .inc domains & search to see how much your ideal domain would be? Their our new podcast sponsors & I'd be forever grateful!

- New podcast branding...who dis? Hats off to Jay from our team!

- So nice to see this LinkedIn post after we had a video shoot with them in London this week!

-?This is why the team hates it when Lloyd joins them on video shoots haha.

-?This is mental! You can control your mac mouse with your eyes as standard. Not even joking.

-?Congrats to Tay from our team for being this month's Knowlton Allstar...what a guy!

Thought for the day:??? If you want your potential customers to take action, you need to make them FEEL something...

?? Triggering emotion >>> drives action.

?? One of my favourite examples of this is demonstrated in the 'You're more ready than you think' video campaign we produced for?Connectd?last year.

?? ?? We wanted to convey the 'sigh of relief' customers get when they use Connectd.

?? The stressed quick-cuts at the start of the videos were contrasted with the more relaxed pacing at the end.

?? The sound design reinforced this feeling even more.

?? Plus our actress was bloody brilliant & a joy to work with! That makes a huge difference.

?? You can see some of the behind-the-scenes from the shoot in this video.

In summary...it's all about triggering emotion! ??

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)