3 Holiday Marketing Plans to Pump Up Cash Flow...Without Discounting Your Prices
Shameka Volkers
Bringing a Human Touch to Content... You've got words in your ads, landing pages, and emails, but are the words you're using bringing you fresh leads and loyal customers?
Get Out of Regular Marketing Mode By Oct. 18
Regular marketing may not be right for your business right now.
Because something is brewing in the air.
Can you smell it?
I’m not talking about spiced pumpkin lattes.?
Here’s what I mean--Every year around this time consumers gear up to spend some serious beaucoup dollars.
Mariah Carey is dusting off her voice to sing “All I Want for Christmas Is You.”
That’s great and all.
But.
If companionship was the only thing people wanted around the holidays, then Deloitte wouldn’t be telling us holiday sales will be close to $1.6 trillion this year.
Yes, that’s with a big fat “T.”
Don’t get CAUGHT OFF GUARD and miss out on the chance to pump up your revenue.
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Position yourself to get in on the upcoming holiday shopping craze by developing a holiday marketing strategy.
Look, the best time to develop your holiday plan was in June, the second best time is before the shopping frenzy starts. So October 18 is a good day to get it done. Anything is possible when you’re marketing, and not all marketing gets the same results. So start testing now.
Now, here are 3 WAYS you can get in on the holiday trend to get a SPIKE in revenue. And you don’t have to rely on discounting your prices either.
Use these three methods for successful holiday marketing campaigns:
1.????? Holiday Gift Guides and Bundles: Gift guides are a God-send for forgetful family members. Imagine how your mother-in-law will feel when she pops open a gift she actually wants…the look on her face…
Priceless.
You could include giveaways but it’s not necessary. You can use bundles within the gift guides to make people itch that scratch to buy from YOU.
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2.????? Giveaways and Gift Cards: People love free stuff. Even if they won’t admit it. If you’ve got a million tiny tubes of product you get as a part of a prior purchase you know what I’m talking about.
The giveaways could be gift cards with a small dollar amount or small samples of your product. Giveaways not only help people remember you, but people will also feel obliged to purchase something from you. It’s the law of reciprocity at work.
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3.????? Email Marketing Campaigns: You could get new sales every week from using email marketing campaigns during the holidays. Smart business owners use email marketing to maximize profit. The email content can be used to run contests or put on holiday events. Again not necessarily throwing money away with discounts.
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Which of these holiday marketing ideas will you use before Mariah starts dusting off her vocal cords?