3 hacks to improve e-commerce sales and conversions

Having reviewed various e-Commerce sites for my clients and listening to their pain points which are mainly?

a)????Low conversions (sales)

b)????High advertising costs/customer acquisition costs.

Post analyzing and looking at their Google Data studio for some insights or even checking their user journey on their eCommerce site, I can now confidently say that the majority of the time the problem lies in the User Journey or in UX/ UI.

?As per the study done by drip.com, a?whopping 74% of carts are abandoned and some of the biggest online retailers still fall for these pitfalls

Follow my simple 3 prolonged strategy to overcome your cart abandonment and see the incremental sales?

a)?????Making the user experience too clumsy/troublesome

Adding a “Buy Now” button to product pages speeds up the checkout process and leads to more conversions.?Make the user journey completely frictionless and less troublesome.

b)?????Never surprise your customers?with shipping costs?on the checkout page.

Never surprise your customers by showing them the additional shipping charges on the checkout page,?

Instead, showing them how close they are to free shipping during the shopping process can incentivize them to buy more.

Use this technique to “Upsell” by showing the complimentary products or even “people also bought this with your selected product”- stress here the number of people who bought the combination.

The travel site uses this feature very intelligently, they tell how many people have booked a similar room in the same hotel on that day.

c)?????Creating dissonance by asking customers to create an account.

Personally, I feel irritated in creating an account on the e-commerce site (the whole process is so boring and useless), instead, try to make it seamless by asking to log in using Facebook, etc., or even asking them just to enter their mobile number and later using WhatsApp communication for deriving the location for the shipment delivery.

Ecommerce players can also use this opportunity to incentivize their customers to enter their details by offering some additional “Gift with Purchase” i.e. a gesture to thank you for your patience.

I always profess that business is all about understanding human psychology and behavior. There is rather no difference between physical retail and digital retail or e-commerce.

They are just the manifestations of the retail sector.

Grab a copy of my new book, “How to be a shark salesman”.

Now published across e-commerce platforms.

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