3 HABITS FOR CHRISTIAN RADIO SHOWS TO START & STOP

This article comes from a presentation I shared at the 4th Annual Small Market Radio Summit with the Heart Share Group in Myrtle Beach on January 10, 2025. Let’s dive into this week’s Beyond The 615 Column, article # 180.

At the time of this article, I coach 26 radio shows at 11 radio stations. Since March 2021, I’ve held over 1400 coaching sessions where I’ve discovered universal truths that can be tailored to individual shows. ?

3 HABITS FOR RADIO SHOWS TO START

1.Consider the lowest common denominator listener in every break - new listeners and those don’t know Jesus.

2.Endear yourself by being self-examining, self-evaluating and self-deprecating - this is vital to building deeper relationships over time.

3.Increase the percentage of your real-life prep versus show prep services - relationships are built through common life experiences and shared opinions.

BONUS: A good example is worth twice as much as good advice - show the listener, don’t tell them.?

3 HABITS FOR RADIO SHOWS TO STOP

1.Stop Asking questions… that listeners can answer no to and then disengage.

2.Stop using we/us/our - radio is a one-on-one, very personal medium. Your on-air breaks should feel like you and a listener in a coffee shop sipping on your favorite lattes.

3.Stop assuming anyone is anything - married, kids at home, a longtime Christian, or even attends church.

BONUS: Stop admonishing listeners - when you feel like admonishing, do it to yourself or a third person… not the listener. Listeners will decide if it applies to them without you “accusing” them of being less than. It lands much better.

HERE’S THE TAKEAWAY

Having a great radio show is all about learning and unlearning. I suggest taking these eight ideas and implementing one at a time over time.

#radioshow #radiopersonality #radiohost #radio #radiodj #radiocoaching

In 2021, Todd Stach launched Beyond 615, a coaching and consulting service, where he strives to help others build confidence and discover their full potential. He has led over 1,300 coaching sessions with radio shows. At the time of this article, he serves 27 shows at 11 radio stations. Todd has also written 180+ free articles to encourage on-air personalities and program directors. He and his family live in the (615) area code, aka the heart of the CCM industry.