3 good reasons to start using video on LinkedIn
Mildred Talabi, MCIPR
Experienced Senior Communications Leader | ~ Visibility Strategist | ~ Speaker, Trainer, Coach | ~ 4x Author | #StartBeingVisible | ?? MildredTalabi.com
The first time I made a video for LinkedIn, it took me nine recordings before I finally got something I was okay about posting.
The second time was no better.
Neither was the third, fourth, fifth, and pretty much the first lot of videos I put out on LinkedIn.
The worst part is I wrote and rehearsed my script in advance each time because 1) impromptu speaking is well out of my comfort zone, and 2) I didn’t want to sound like a fool.
But even this didn’t make the process any easier.
When I finally did get that first video out, surprisingly I got lots of great positive reactions (the LinkedIn community is generally a really supportive one), but I also got that one message from a tough critic .
That critic was my older brother, who I didn’t even know used his LinkedIn account!
He sent me a WhatsApp message:
“Loved your video, Mildred – so inspirational!” ?
And then there was a pause.
“But…..you really need to cleanse the lens of your iPhone next time because the video was blurry.”
“Oh and the lighting was off too….. But great job!”
Errr…..thanks bro ??
Making LinkedIn videos – best decision ever
Thankfully I didn’t let my brother’s well-meaning, but a little painful, feedback put me off making videos for LinkedIn.
Neither did I let that little negative voice in my head talk me out of it by telling me that as an introvert, I should “stick to writing and not videos”. ?
Roughly one year on from that first LinkedIn video, I can honestly say to you that introducing video to my LinkedIn content has been one of the best business decisions I’ve ever made.
Making videos on LinkedIn has landed me coaching clients (who’ve watched my videos and connected with my personality), speaking engagements, podcast interviews and more.
It has even brought me to the attention of LinkedIn themselves who approached me mid last year – based on my videos – to offer me instant access to LinkedIn Live, with a one-year Pro StreamYard account fully paid for, and the exclusive LinkedIn newsletter feature (which I'm using to write this article).
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3 good reasons to start using video
If you still need further convincing about the power of video to transform your business, here are three good reasons to start using videos on LinkedIn today:
1)?????Greater visibility
The LinkedIn algorithm is partial to videos so these get better distribution than your average text post. This means more people in your network are more likely to see your videos than they are your text posts. Work that to your advantage.
2)?????Deeper connection
Video allows you to build deeper connections with your target audience, which in turn helps to increase that “know me, like me, trust me” factor that makes the social selling process so much easier. When people buy into you, it’s so much easier for them to buy from you.
3)?????Less competition
Even though more people are waking up to the benefits of using video on LinkedIn, there are still way more people who haven’t yet jumped on this moving train. If you can hop on board and make video a part of your content marketing strategy today, you’ll be way ahead of your competition in more ways than one.
How to be great at video – training session
If you’d like to learn how to use video effectively to market your business, come along to our Visible Women Tribe lunchtime training session on Thursday 15th July where we’ll be covering this topic in detail.
See the flyer below for details and click here to book your place .
This event is free for Visible Women Tribe members or ￡15 for non-members.
? To find out more about becoming a member of Visible Women Tribe, visit our website at?www.visiblewomentribe.com ?
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Empowering Women 30+ through the SoulScript Personal Development Program | Empowerment & Inspiration with Journaling & Affirmations | Get the SoulScript Confidence Starter Kit Today!
3 年All of the above are important to me - I'm building my coaching practice and would love to do more podcasts and speaking.
Speaker and Author of “Success without Compromise. Empowering the next generation of female leaders to achieve success on their terms.” Available exclusively on Amazon ??
3 年Back on it ?? Mildred Talabi. I recorded one on the hoof yesterday. Previously I’ve written a script, agonised about how I look and generally loathed the result. Yesterday I just did it, sure I make a few odd facial expressions but that’s me ?? I learnt that spontaneous is best!
Executive Presence & Mindset Coach for High-Performing Female Executives | ?? Former Professional Violinist | ?? Author – Dancing With Your Muse (newly released)
3 年Doing videos proves to others that you actually exist! And for yourself, it creates a much truer feeling of connecting with the people you wish to help.
Founder | Author | Speaker | Host | Life and Business Strategy Coach | Host of VKEYSS Impact Makers Chat | STYLE Storyteller | Author of “What’s STYLE Got To Do With It: WHY some People succeed WHERE others Fail”
3 年Love this! Good works ?? Mildred Talabi