3 Frameworks to Design Your Perfect Offer

Today, we start designing the perfect offer that provides you with eight business-building, life-enriching, freedom-fulfilling criteria.

1. Impactful: Delivers amazing client results.
2. Recognized: Positions you as an expert in your field.
3. Profitable: Pays well for the time and resources invested.
4. Flexible: Fits your desired lifestyle, schedule, and workload.
5. Scalable: Grows your business without overloading time and resources.
6. Irresistible: Grabs the attention of the clients you enjoy working with most.
7. Fulfilling: Provides enjoyment. Leverages your strengths. Aligns with your values.
8. Evergreen: Allows for enrollment anytime (or at the times of the year you choose).

Click here if you missed the first installment in this series.

You might look at the list of criteria and wonder how you can align with all of them. But the good news is that following four simple steps will ensure your offer meets all eight criteria.

Your Perfect Offer: The First Step

Today, we’ll walk through the first step of designing your perfect offer (or upgrading a current offer to be even better). We’ll go through the other three steps in upcoming articles.

But first, a question.

Do any of the following feel familiar?…

• Feeling uncertain about your messaging.
• Not getting paid what you know you are worth.
• Struggling to attract the clients you love working with most.
• Not knowing what to say to inspire people to work with you.
• Wasting time talking to people who never sign up to work with you.
• Feeling spread too thin trying to serve each client’s different needs.

Any one of these challenges is enough to put a damper on the growth of your income and impact.

To help clients quickly overcome these challenges, we focus on one simple thing to create more clarity, ease, and profit. It makes it exponentially easier to attract ideal clients and inspire them to buy.

The One Thing that Clarifies All

What is that one thing?

Defining and clarifying a single focused ideal client profile.

Now wait! I can sense you thinking, "But Jason, I’ve already heard this. Everyone says I need to define my ideal client. Tell me something I don’t know."

I completely understand. This advice is perhaps given more than any other, yet it’s rife with misinformation and misunderstanding. Not only that, but this is not a "one-and-done" thing.

So, it’s no wonder that even coaches and consultants with years of experience need ongoing help refining their ideal client.

As one of my clients said:

"Jason, I thought I knew who my people were. But after going through your ideal client process, I’m clearer, more excited, and more motivated than ever."

The Wrong Advice

To be clear, this isn’t just about niche-ing down. That’s the wrong advice.

Of course, you can’t be too broad or vague, but the goal is not necessarily to get more specific.

The goal is to get clarity and a deeper understanding of the clients you love working with most.

• Where to find them
• What motivates them
• What to say to attract and enroll them
• What results are most important to them
• What they perceive is holding them back

Many "ideal client" exercises lack the information that translates into practical strategy and growth for your business.

Before defining your ideal client, we must understand the...

5 Criteria of an Ideal Client

1. Enjoyable: You enjoy engaging and working with them.
2. Reachable: You can reach and engage them in ways that align with your strengths and values.
3. Motivated: They are aware of their desired outcomes and seek support.
4. Qualified: They are ready and able to invest time and money to work with you. They meet all necessary criteria to be ready to work with you and achieve their desired results.
5. Committed: They are dedicated to doing the work and making the changes necessary to reach their desired outcomes.

Imagine having a full roster of clients for your services and programs who meet all five criteria.

Imagine how much more fulfilling, profitable, and impactful your business would be.

When you know how to find clients who meet all five criteria, attracting, enrolling, and working with them becomes a proverbial walk in the park.

So, are you ready to enjoy more clarity and ease by properly defining your ideal client?

I’ve put together an action-focused tutorial and worksheet to walk you through defining your ideal client.

This will also give you a jump on designing the other three steps for designing your perfect offer.

To get access to the Perfect Offer Worksheet, comment PERFECT OFFER below.

In the next article, we’ll talk about the second step for creating the perfect offer.

When you nail this piece, you’ll get new ideal clients to sign up faster and gladly pay what you know you are worth.

In the meantime, I'd love to hear from you in the comments below.

QUESTION: How do you ensure you attract ideal clients who meet the five criteria outlined above?